Welcome to this week’s Marketing Minute. Would you be interested in learning One Simple Thing That Will Increase Your Response Rate By Up To 500%? I would.

But what’s the secret? A good old fashioned bait and switch technique, a.k.a. news-style advertising.

What does that involve? Baiting your prospects with an ad that looks and reads like a newspaper article, while persuading them to your way of thinking with benefits, reasons why, credentials, useful information and more…then delivering your call to action in the final few paragraphs.

Why does this work so well? Because news-style advertising doesn’t look like advertising! It looks like news.

Very few people read advertising…but a lot of people read news and other stories. Of course that doesn’t mean traditional advertising will never work or won’t work well. It just means using news-like ads to slip past your prospect’s radar, and to give yourself a fighting chance in the competition for their attention, will work far better, more often and more quickly. Take a look at this sample ad, and you’ll start to get the idea.

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See how this ad has:

No graphics

No pictures

No slogans

No logos

No “image,” etc.

All it has is a headline, copy, and a non-threatening response device. And what are the results? Phenomenal! The merchant that actually placed that ad received 84 calls, but only 2 calls from a traditional ad he split-tested on the same day, in the same publication.

When in doubt, just remember…measurement eliminates argument! Next week I am going to talk about the importance of not clubbing your prospect into submission. Until then, if you would like to learn more about the Marketing Strategy we reviewed today simply go to www.ColdCallQuitter.com

To learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.ProspectsToProfits.net call us at 800-858-8889 right now!

One Response to “Increase Your Response Rate By Up To 500%”

1. ForNuSkin Says:
   July 25th, 2011 at 6:01 pm

   This is great info and I will definitely start implementing this in my marketing efforts.

   Thanks for the great info!

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