Welcome to this week’s Marketing Minute. So, who’s Emotions Are You Arousing? Would you like to see 4 Steps To More Effective Marketing? Good! Then read on.
No one cares how polished and pretty your marketing is. If it doesn’t arouse your prospects’ emotions, if it doesn’t get them emotionally invested, then it doesn’t work. And worse, it’s costing you big money.
So how do you fix it? With 4 simple steps!
Get Attention!
Tell an interesting story in a believable way.
Offer an incentive to take action…NOW.
Ask for action, and make it easy for people to take it.
Did you know 80 - 90% of the success of any ad is the direct result of how well the headline gets attention? It’s true.
And if you don’t believe me, just take a look a look around the next time you’re standing in line at the grocery store. What does every magazine have in common? (Hint: Headlines like these…)
Ten Ways To Keep Your Man Happy!
Drop Ten Pounds In Two Weeks — Without Dieting!
O.J.’s Shocking Revelation Sinks Defense!
How To Double Your Money In One Year!
The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You!
Now whether or not you read…like…or even approve of…the publications running these headlines, the fact is you’d have to be blind not to see them. And that’s the point.
Can you say the same about your advertising?
As for the remaining 3 steps to more effective marketing, just take a look at how cleverly they’re been incorporated into this postcard…
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Did you catch them all? How it got your attention right away, told an interesting story in a believable way, offered an incentive to take immediate action, and then made it easy for people to take that requested action?
These are the 4 secret ingredients to any great advertisement and now they’re yours! So go forth and prosper!
Next week we will take a look at an advertising technique that could raise your response rate by 500%. Until then, if you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, call us at 800-858-8889 right now!
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