There is no question that communications has caused our planet to shrink in a way. A news event anywhere in the world today can be communicated, almost instantly, to everyone else in the world. Newspapers, Radio, Television and the Internet have all contributed to this. Like any technology that brings benefits however, there are also drawbacks. Our world is one of communications bombardment. Over the course of an average day we are exposed to news, commercials and advertising through all of these media. The result of this is that we have become conditioned to blocking out only those items that we are interested in.

This has presented marketers with a challenge. How do they ensure that their target audience responds to their message? How do they get by the spam-like filters we have all developed to protect ourselves from information overload on a daily basis? This is where “News-style Advertising” comes in. This style has been developed to slip past our advertising filters. This is accomplished by presenting the marketers message in a manner more consistent with news. News-style advertising doesn’t look like advertising. It has no pictures or graphics. It contains no slogans or logos. There is nothing associated with it that would give the reader any reason to suspect that it is being sponsored by any company or individual. It contains a headline, copy and a method for the reader to get additional information, such as an 800 number, if they buy into the copy.

The reason why this type of advertising is simple and ties back into our mental spam filters. Assume we scan a newspaper or magazine and see something with a Headline that appeals to some issue or problem we are dealing with at that time. Because it is news-like in appearance it is not threatening. Our need drives us to read the article, generally short in nature. This is also appealing since it does not represent a great deal of investment on our part. The response mechanism allows us to get more information if what we have read in the article makes sense to us and represents a viable solution to our issue. It is because it is non-threatening in nature that it is able to generate the response numbers up to 500% better than other techniques.

This very effective form of advertising has actually been incorporated into a robust marketing strategy by one company. That company is Automated Marketing Solutions or AMS.  AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including “News-style Advertising”. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “News-style Advertising” and how it can benefit your business, visit www.AutomatedMarketingSolutions.com today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

Welcome to this week’s Marketing Minute. Last week we talked about not reinventing your website. That’s part one! The next part is illuminated in today’s Subject line. So please understand that I don’t mean to be insulting asking you that question. But sometimes there is just no getting around it.

You see our company talks to clients every day who’ve spent thousands and thousands of dollars on fancy websites that produce zero profits. And what’s worse is they CONTINUE to sink money into them hoping something will magically change and the leads will start rolling in.

I hate to break it to you, but you don’t get points for “pretty” on the Internet. Not when it comes to driving traffic, generating leads and closing sales automatically and effortlessly.

Every year business professionals around the globe spend millions of dollars on artistic, entertaining and beautiful websites that toot their horns. And every year they WASTE millions of dollars. It’s called “Image Advertising” and the only bell it rings is yours (unless your company is Coke, IBM, etc). It doesn’t engage the prospect, it doesn’t make them want to know more and it doesn’t make them contact you. It bores them silly and sends them cyber-surfing for something better.

Why? Because prospects don’t care how wonderful you are! They care about what you can do for them. So the next time someone recommends you use meaningless boasts like:

“I’m #1!”
“We Are The Biggest!”
“I Care About Your Business!”
“I Have All The Credentials and Awards!”
“I Provide Great Service!”

WATCH OUT!!

Image advertisements like these don’t make the phones ring for several very simple reasons…

They don’t give prospects a compelling reason to contact you over your competition (anyone can make the same claims).

They fail to describe the benefits to the prospect (What’s in it for them?)

They don’t tell a complete story

They don’t make a specific offer

They don’t include a call to action, and

They’re not measurable or traceable

Think about it. Would a site making those claims hold your interest for long? Of course not! You’re too smart to get suckered in by a slick advertisement like that, even if it is wrapped up in the pretty guise of an “informative website.”

Your prospects are no different. They’ve spent the last 10, 20 or 30 years being inundated with useless, false information and they’ve mastered the art of tuning it out.

People don’t want to be sold. They want to be helped. And the only way to prove you’re up to the job is to deep-six image advertising!

Instead, focus on the prospects needs and wants. Appeal to their emotions AND their intellect. Dangle a carrot by offering genuine information they desperately crave…then watch them eat right out of your hand.

Next week I am going to share some Marketing Tips on how to get at the Now Money in your business. Until the, if you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.automatedmarketingsolutions.com/websites or call us at 800-858-8889 right now!

To your marketing success,

Mike Kowalski
President and Founder
Automated Marketing Solutions

Why People Fail – A series of No B.S. Articles from Dan Kennedy

Now Is The Time To Do It Differently
“Help! – I Can’t Get Out Of The Box I Put Myself In!”

The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…” Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you? That successful businesses live or die by cross-industry ‘borrowing’ of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes – and working too hard for them – as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas found outside one’s own business in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.

WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:

www.FreeGift.com

The vast majority of ordinary businesspeople with ordinary incomes and never-ending ordinary complaints about how hard they work but how little they gain, about being unable to compete with the bigger and cheaper…have this in common: they get their hands on powerful information like that in this very publication and waste their time and energy in the non-creative activity of finding all the ways it can’t and doesn’t apply to them. Some people have such teeny, tiny, calcified, crippled imaginations they can only appreciate an example precisely matched to them – oh, that won’t work for me because her place sells pizza and I sell Chinese food, and hers is in a medium sized city and I’m in a small town, and it rains a lot where she is but it’s sunny here; you have to show me an example from a Chinese restaurant in a small town where it’s hot and dry. Fools stay stuck in the very limiting “But My Business Is Different” box, thereby negating the value of 99% of every successful strategy, example, model they see or are presented with.

Your www.FreeGift.com Is Only A Click Away!

My client list is, fortunately, chock full of people who think in very opposite ways. They get rich by finding the non-obvious opportunities. Living creatively. Adapting tried-and-true winning strategies from somewhere else to where they are. They attack each issue of my newsletter, each book I suggest to them, with yellow hi-liter and bias for action, not closed mind. They are willing, even eager to “re-imagine” their businesses while others have Bilbo Baggins’ (The Hobbit) attitude: not interested in adventures – they make you late for dinner. Space here does not permit telling you such client stories, but I’d invite you to get a peek, viewing the half-hour TV show at www.In12Months.com, free of charge.

Claim Your www.FreeGift.com Now!

One of the most successful marketing strategies of all time is called ‘gift with appointment.’ Today, it brings new patients into dentists’ offices, affluent investors to financial advisors’ seminars, new home buyers to developments and resort communities, and is in play in hundreds of fields, helping to create millions of sales appointments every week. To the best of my knowledge, it came from a woman named Estee Lauder. I wonder how many people from how many different fields ignored it for how long, because: “Nothing having to do with selling lipsticks and perfumes could possibly apply to MY business. MY business is different.”

Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page above all else, men and women! We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.

Here’s a question that will prove that that last statement is true. Have you ever walked past a news stand and taken a quick glance at the various racks of papers available for that day? No doubt you have and when you did this I’m willing to bet that some of those papers stood out against the rest. That was not an accident on their part. Rather, it is part of a well understood and practiced advertising method.

Over time successful advertisers have developed many techniques to get your attention. The front page of every Playboy magazine should demonstrate that fact. Its success has spawned too many other publications to count although many might not be able to lay claim to the “I read it just for the articles” justification. The “Elvis is Alive and Living in Roswell” type headlines we see in the National Enquirer magazine certainly grab our attention too. Both demonstrate effective ways of getting and holding our attention. Once this has been accomplished the chances start to increase that we may take the next step and read more.

Marketing research has demonstrated that there is a process that successful marketers follow to help get through the spam advertising filters that people carry around with them today. The first one, as I have already demonstrated, is to get the attention of your target audience with the Headline. Once that has been accomplished you need to elevate their interests and emotions. In the marketing world today there is one company that has actually developed a 5 step process and incorporated it into an extensive marketing program of tools and processes. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including emotional type advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Emotional Advertising and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

Historically we have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler. It was red and had a white bottle cap on it. Tony the Tiger served breakfast to many of us. Hertz was gliding our parents into the driver’s seat of a brand new rental car. These were big companies with big advertising budgets. We knew their names, recognized their images and we responded accordingly. But not every business is able to make it on Image Advertising.

Today an interesting phenomenon occurs with many business people whenever they are questioned about the success of their advertising. Over and over a similar response is heard. “I have no idea. Most of my business comes from referrals.” If in fact most of their business is from referrals that demonstrates that once they have secured a client they treat them well. But it leaves a huge hole in their Marketing Program that must be addressed if they are to continue to grow at rates that referral business will never accommodate.

There is a definite gap between how the large companies address their market and how most businesses must address theirs. It is vitally important therefore to understand this delta and be able to accommodate and address it. Given the fact that not every individual contemplating self employment can benefit from a University or College degree in marketing, how do successful operations find their way to the methods that work. If you don’t have the budget to afford to advertise like a Coke, Pepsi or Home Depot how to you attract that new prospect.

The best way is to make your advertising dollar accountable to you. By this I really mean, regardless of whatever method you choose to use, every dollar spent must have a measurable return so you can validate its success. The best way for small to medium sized businesses to accomplish this is through a technique known as Direct Response Marketing. One business has actually incorporated Direct Response Marketing as a fundamental underpinning of a marketing program that they provide. What this means as a user is that, regardless of your experience or inexperience with this form of advertising, you have a mentor extremely well versed in how it operates and how best to manage it. AMS or Automated Marketing Solutions is this company.

AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Direct Response Marketing and how it can benefit your business visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here