Welcome to this week’s Marketing Minute. So, who’s Emotions Are You Arousing? Would you like to see 4 Steps To More Effective Marketing? Good! Then read on.

No one cares how polished and pretty your marketing is. If it doesn’t arouse your prospects’ emotions, if it doesn’t get them emotionally invested, then it doesn’t work. And worse, it’s costing you big money.

So how do you fix it? With 4 simple steps!

Get Attention!
Tell an interesting story in a believable way.
Offer an incentive to take action…NOW.
Ask for action, and make it easy for people to take it.

Did you know 80 - 90% of the success of any ad is the direct result of how well the headline gets attention? It’s true.

And if you don’t believe me, just take a look a look around the next time you’re standing in line at the grocery store. What does every magazine have in common? (Hint: Headlines like these…)

Ten Ways To Keep Your Man Happy!
Drop Ten Pounds In Two Weeks — Without Dieting!
O.J.’s Shocking Revelation Sinks Defense!
How To Double Your Money In One Year!
The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You!

Now whether or not you read…like…or even approve of…the publications running these headlines, the fact is you’d have to be blind not to see them. And that’s the point.

Can you say the same about your advertising?

As for the remaining 3 steps to more effective marketing, just take a look at how cleverly they’re been incorporated into this postcard…

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Did you catch them all? How it got your attention right away, told an interesting story in a believable way, offered an incentive to take immediate action, and then made it easy for people to take that requested action?

These are the 4 secret ingredients to any great advertisement and now they’re yours! So go forth and prosper!

Next week we will take a look at an advertising technique that could raise your response rate by 500%. Until then, if you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, call us at 800-858-8889 right now!

In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there.

Websites are an effective way of doubling and even tripling the number of leads you get each month. Why? Well, the Internet attracts a different audience than some of the more traditional marketing methods do although those in the know always explore both avenues. Therefore, when you are on the Internet with your own website you are appealing to a different group of people. You also take advantage of these people surfing because it is easy and non-threatening for them.

This brings up an important consideration. To stop those surfers dead in their tracks your website needs to be credible, things that come from the design of the site itself, the content, 3rd party validation and more. This is why it is important to work with a company that not only understands how web sites work but how they look and can provide proven and successful Direct Marketing response techniques to entice and capture those surfers as well as the individuals that know what they want.

An Internet presence also provides your Marketing Program with yet another option of staying in touch and relationship building. It gives you an excuse to send along a friendly e-mail, fax or voice broadcast letting existing clients and prospects know that there is something new at your site that they may be interested in.

The real importance of the Internet to Marketing Programs could fill volumes. But if you are interested in finding out in a crisp and informative way just what a Website delivered through a knowledgeable marketing partner can do for you then I would suggest you Click Here Here you will find a complete article explaining why you need an Internet presence, how it works, how to integrate it with your current marketing technology, the mistakes you need to avoid and much more. You will quickly see that the Internet is nothing to be intimidated by but a Marketing Tool that will complete and enhance your overall Marketing Program.

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“10 Most Common Marketing Mistake and How To Avoid Them”
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Anyone who has sat down to dinner has, no doubt, had the phone ring only to get a pre-recorded message or Voice Broadcast. So when I pose the question I do in the title, many first inclinations will be to respond in the negative. If you do think that way then you may be missing out on one of the most powerful marketing tools available to you. All of us who have had our dinners interrupted are the victims of a business that did not understand the tool and how it fits into a professional Marketing Program. If they did we would have never received that call in the first place.

The reality is Voice Broadcasting is not a Prospect Generator. Used in this manner it leads to frustration and sometimes anger. Neither of these conditions is conducive to attracting new prospects. What Voice Broadcasting is, is one of the most useful and cost effective Automated Client Retention Tools you can have in your Marketing Arsenal. Marketing statistics demonstrate that it is ten times easier to sell to an existing customer than to a new prospect. That’s because they know and trust you and have a relationship with you. Voice Broadcasting automates the relationship maintenance in a personal way no other technology can.

Marketing is essentially the creation and maintenance of relationships. This is because people want to feel comfortable with the people they are doing business with. They desire, at some level, a relationship. We also have to bear in mind that most purchasers, up to 95% in fact, are simply in the information gathering mode and are NOT ready to buy when you first contact them. This being the case, Voice Broadcasting becomes very important to a business as they start to build and nurture that relationship.

Recently I was introduced to a company that has spent the last 12 years developing a series of integrated marketing technologies including Voice Broadcasting. They have actually defined 10 key features that any Voice Broadcasting solutions must incorporate into their technology. That company is called Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their many years of experience in Direct Response Marketing ensure that even the beginner can quickly integrate and take advantage of all of the benefits of Voice Broadcasting. They provide training on message creation and will even have the messages professionally recorded for you.

And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Voice Broadcasting and how it can benefit your business visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

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“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

Today business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.

Too often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you) and the way we advertise in things like the Yellow Pages. Try scanning the Yellow Pages and you will see page after page of similar looking business card layout and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

Some of the most interesting, and different, ads that I have seen appear as a public service announcement? They have headlines like: “Warning! Don’t Even Think Of Using A Travel Agent Before Calling FREE Traveler Awareness Hotline!” Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is an art to this type of marketing.

I recently came across a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their customers on the proper techniques to use including how to create the right message by medium being used. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “Direct Response Marketing” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

Welcome to this week’s Marketing Minute. Remember last week when I asked the question: “Are You A 1-Percenter?” Well, did you know that 95% of all small business owners and salespeople make less than $100,000 a year? And that less than 1% of these make more than $250,000 a year?

But more importantly, do you know why?

Because they’ve never had the kind of “real world” training in marketing, psychology and advertising needed to make the phone ring and bring in business. Instead, they buy into the myth that says, “If you build it, they will come.”

Think about it. Who taught you and nearly every other business professional out there how to market?

Professors (who don’t have anything to market), big corporations (who play by an entirely different set of rules), advertising agencies (who have their own agendas), peers (who aren’t exactly raking in the dough), mentors (who’ve been in the business for 20+ years and still couldn’t retire tomorrow if they wanted to), and who else???

In the world of theory, like at colleges and big corporations, the “rules” about advertising and making money in business SEEM to make a lot of sense. The only problem is you don’t operate in the land of academia or with a Fortune 500’s budget. You see, no amount of “Getting your name out there” is going to matter if it isn’t creating immediate responses.

That’s where Voice Broadcasting, Recorded Messages and Niche Websites come in. A completely automated marketing system that incorporates everything you need to know about marketing, but never wanted to learn…and you STILL don’t have to!

The question isn’t will something like this work for your business (we haven’t found one yet for which it doesn’t). The REAL question is do you want to remain a 99-percenter or become a 1-percenter? Do you have what it takes to leave the security of the crowd behind and claim your own unique destiny?

I say, “YES! You do have what it takes.”

Here’s why…unlike most people who would rather fail following the crowd than succeed by being different, you understand financial freedom does not come from mediocre marketing. You know at your very core your business marketing needs new life, new direction and new results!

To learn more about how Voice Broadcasting, Recorded Messages and Niche Websites can benefit you or, if you would like to learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, call us at 800-858-8889 right now! Next week we are going to examine 4 simple steps to improving your advertising.

A “Recorded Message” is a message (recorded in your voice or someone else’s) that automatically starts running when someone calls your special 1-800 number, much like your answering machine. Also know as Toll Free Recorded Message Hotlines, recorded messages have been around for years. Their durability is sole testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of the homes of the people that you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program also means you don’t have to restrict how a potential prospect might identify themselves to you.

There are many benefits to using this type of technology when you deal with a reputable vendor. They are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on all of your marketing material. Your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you are making available to them. There is no fear or anxiety of having to deal with a live person. You will be given the time to digest the information you want and make a well informed decision in a timeframe of your own making.

The really good companies out there also provide a series of reports that allow you to maximize the potential of your recorded messages. You can see which ones work and which ones don’t and adjust to increase your response rate. You will also see what advertising media is working better so you focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other media you select.

Recently I came across a company that provides a full suite of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using “Recorded Messages”. It starts from the advertising headlines and content to recording the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of this technology. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “Recorded Messages” and how they can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employee many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process because it has been demonstrated that up to 95% of the people you may touch with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. You build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one that they associate a solution to their need with.

Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on “Auto-pilot”. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

An additional benefit of using their LMS is the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to keep them. Using AMS’ LMS means that businesses never need worry about loosing customers who misinterpreted their lack of contact for apathy. Finally, because of AMS’ years of experience in building multi-media marketing programs they are able to assist and educate users on the best methods to use as they build their own campaigns. If you would like to hear more about “Lead Management Systems” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here

Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. Small, medium and large companies all have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones.

There is one challenge that small to medium sized companies battle however, that the large companies generally do not have to contend with. That is image. The large companies like Coke, IBM, Microsoft and others all have brand and name recognition. They have the budgets and credentials that make them a trusted name. Anything they have to say, we generally trust, will be worth reading and we respond accordingly. But this is not the case with the small to medium companies. Fortunately there are tested and proven mechanisms that can be used to get their message in front of the people that they want it read by.

Throughout our lives we have all been conditioned to respond to certain things. We respond to smiles with smiles. We respond to anger with anger. The word FREE has always been an attention getting trigger. Although it is not always easy to get those interested in your product or service to contact you and leave you their contact information, it must still be the objective of all of your advertising and marketing. One of the most effective methods of achieving this objective is to offer a Free Report in your advertising material. This method works because it can be done in a non-threatening way that allows people to get access to what they want most; information that will help them deal with an issue they need to address. The Free Report requires that the prospect leave their contact information allowing you to stay in touch using other marketing tools to convert them to a customer. The report means they don’t have to deal personally with an individual whose job it is to convince them to purchase even if they are just starting the process of information gathering.

There is a company today that not only has incorporated this form of marketing into their products and services but they also train companies on how to build their own special “Free Reports”. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including “Free Reports”. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. AMS also provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “Free Reports” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

To Download Full Report
“10 Most Common Marketing Mistake and How To Avoid Them”
Please Click Here