Why People Fail – A series of No B.S. Articles from Dan Kennedy

If Your Income’s Not Where You Want It, There’s A Reason

“One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you’ve ever been in a direct sales environment, you’ve probably seen such a place. Two of the biggest signs read “Thumb-Suckers Not Welcome Here” and “You Can Hire Spellers For Minimum Wage”.

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He was a millionaire, and in one company, held a commission record at the time of slightly over $1-million earned in 37 months. But he could not spell. And flaunted it. He said that, since you could hire perfect spellers for minimum wage, he preferred learning and thinking about more important things, things it was not so easy to pay cheaply for. He was talking about the concept of value. Value is fundamental. In In boom times or tough times, in big business or small business or any kind of business, even in any occupation or career, the person who makes himself most valuable and creates the most value for others (as they perceive it and are willing to pay for it) always prospers. If your income isn’t where you’d like it to be, you’re not creating enough value. His advice to me, said less elegantly than this, was to find and master something so valuable to enough other people that they will cheerfully pay just about anything for it, and devote all your time and energy to selling and doing that. Most people who fail to achieve their aspirations in business do the exact opposite. They let themselves be consumed doing things of low value, then are surprised to discover they reap small harvests. To be fair, getting yourself organized and disciplined to be relentlessly focused on creating value by making yourself more valuable – daily – by always learning more, acquiring and processing more information, running more experiments, making more useful contacts; and by doing the most valuable things you can do is not an easy task. I’ve written four different books that reveal different paths converging at this same point. Association with others working on this same skill is helpful. Dis-association from those not dedicated to this premise is also helpful.

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Which brings me to the other sign. He had zero tolerance for adults still sucking their thumbs. If you wanted to whine and cry like a baby when something didn’t go your way, you were told to go home, stick a pacifier in your mouth and hug your blankie. At the time I’m writing this, the economy’s a bit tough and bruising and I hear too many adults who sound like babies. Actually, it’s just one of those times that the entire economy woke up on the wrong side of the bed grumpy and is telling everybody: thumb-suckers not welcome here. And this must be your personal policy, if you are to prosper and thrive while most others do not. Which is, incidentally, all the time; fewer than 5% have 95% of the wealth flow to them all the time; the disparity is just more stark, the judgment of the critical marketplace more harsh and quick and visible at some times than others. You need zero tolerance for thumb-sucking, personally, or by anybody you permit in your world: staff, associates, vendors, even customers, friends, neighbors, media voices you listen to, authors you read. The power of association is an enormously powerful, irresistible force, for good or evil, for gain or loss, for growth or regression. You dare not discount or underestimate it. You can and should strategically use it for advantage.”

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Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

Welcome to this week’s Marketing Minute Tip. If you’re like most business owners out there today you’ve probably spent more than your fair share of tedious hours researching, writing, rewriting and stressing over creating profit-producing ads for your business.

All you really need to know is the 3-step fool-proof formula for writing ads. So what is it?

You may have even purchased information products or taken courses or just spent hour after hour studying other great ads and in the end you’re not sure you’re any better off than when you started. Although it’s not a great place to be, there is hope.

Identify the problem your ideal prospect is having,
Agitate that problem or their pain by using emotionally descriptive examples they can relate to,
and give the prospect the solution to their problem!

Here are a few of my favorite examples of how this works…

Example 1:

WARNING – Don’t Hire Any Financial Planner Until You Read This FREE Report!

Any Town, ST – Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.

In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask An Advisor Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most Advisors would prefer you never asked them about!

Example 2:

Warning! Don’t Even Think Of Using A Travel Agent Before Calling the FREE Traveler Awareness Hotline!

Las Vegas – If you’re going on a trip, and want to find out how to get the best deal on your travel expenses…make sure you don’t get ripped off! Did you know that many travel agents will steer you towards the trip that they make the most commission on, instead of what’s best for you? Well, if you’d like to make sure you get the best deal that’s right for you, we have a four and a half minute, toll-free recorded message that reveals the TRUTH about how to always get the best deal on travel! Call and listen NOW, before you use any travel agent! Call 866-333-6666 NOW, 24 hours for a FREE recorded message! Discover what most travel agents don’t want you to know!

Example 3:

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Before you spend another cent on rent, know that there are several options to help you own a home of your own. Every month, when you write your rent check, you’re helping someone else build equity, prepare for the future, pay off a mortgage. You could be doing all of this for YOURSELF. But you’re not, because you probably think that renting is the only option in your situation – IT’S NOT! If you earn a modest income, then you can buy a home of your own. You don’t need tens of thousands of dollars to put down, you don’t have to have a perfect credit rating, you don’t even have to be 100% sure that you want to buy right now. A FREE Special Report explains how you can break out of the renter cycle and into home ownership. To hear a brief pre-recorded message about how to order your copy of this free report, call 1-800-111-5555 and enter ID# 4141 or go to www.RentFree.com. Every dollar you pay in rent, is a dollar you’re NOT investing in your future!

You’ll also notice that in every case, these ads not only provide an easy, clear-cut solution, but one that helps you identify who the prospects are and provides a means for marketing to them again and again and again. Strategic, systematic and consistent ads are the solution to lucrative marketing, not struggle, strain and study.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page above all else, men and women! We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.

Here’s a question that will prove that that last statement is true. Have you ever walked past a news stand and taken a quick glance at the various racks of papers available for that day? No doubt you have and when you did this I’m willing to bet that some of those papers stood out against the rest. That was not an accident on their part. Rather, it is part of a well understood and practiced advertising method.

Over time successful advertisers have developed many techniques to get your attention. The front page of every Playboy magazine should demonstrate that fact. Its success has spawned too many other publications to count although many might not be able to lay claim to the “I read it just for the articles” justification. The “Elvis is Alive and Living in Roswell” type headlines we see in the National Enquirer magazine certainly grab our attention too. Both demonstrate effective ways of getting and holding our attention. Once this has been accomplished the chances start to increase that we may take the next step and read more.

Marketing research has demonstrated that there is a process that successful marketers follow to help get through the spam advertising filters that people carry around with them today. The first one, as I have already demonstrated, is to get the attention of your target audience with the Headline. Once that has been accomplished you need to elevate their interests and emotions. In the marketing world today there is one company that has actually developed a 5 step process and incorporated it into an extensive marketing program of tools and processes. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including emotional type advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Emotional Advertising and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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