When you are starting out in business there are a few things that are generally understood. You need to have a plan, you need to have a product and you should have a good idea of your market. On top of that, you need to make sure that you have secured the financing that will see you through the start up, until the business pay’s you back.

But how many of us truly understand the real Nature of our business? Is it really about having the best technology, the best knowledge about your product or industry or the most offices available to make it easy to contact you? It might surprise you to learn that, although all of these things are important and do serve a key purpose in your business, they are not what your business is really about.

Your business is about MARKETING your products and services. Today’s consumer is a much more sophisticated shopper who does their homework before making a purchase. The advent of instant access to consumer information has done away with spontaneous purchasing or using the local store or shop because it is convenient. Although we may still patronize friends or friends of friends in the business we are interested in, we also look beyond these methods to make sure that we are still getting the deal we want. To be successful today any business person needs to accept this and adjust their thinking about what their business is really about. And once again, that is Marketing their business.

Any business person must realize that they are a Marketer first and a Retailer, Restaurateur, Banker, Doctor, Real Estate Agent or Broker second. The acceptance of your role as a marketer is paramount to your success in whatever area you focus on. In the world of sports the athlete that trains and prepares the most is the one that is going to stand out in their field. In the business world the marketer that incorporates and practices the best marketing methods, will win.

Success in business is dependant on two things, attraction of new customers and then their retention. This is why Marketing must be priority one regardless of all of the other tasks that face us in our day-to-day operations. The purpose of this article, by the way, is not to dismay you, but rather to provide you with some insight about marketing opportunities that are available to help any business incorporate these best marketing practices into their operation. And they are available today. Automated Marketing Solutions or AMS is a full service provider of marketing technology and solutions that incorporate the latest Direct Marketing techniques. AMS’ Direct Marketing solutions provide inexpensive, results oriented programs that use proven sequences to attract and retain customers. Their solutions work for the smallest start-up business to mid sized companies.

A key aspect of their technology solution is the ability to place an entire Marketing Program on Auto-pilot. What is meant by Auto-pilot? Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, it is loaded into AMS’ Lead Management System. This system provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to here more about AMS marketing programs and how they can benefit your business, join us for one of our live tours today… You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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In marketing circles we refer to the Internet as On-Line Marketing and NO Marketing Program is complete without an Internet presence. That being said, let’s look at some of the reasons why you need to be there.

Websites are an effective way of doubling and even tripling the number of leads you get each month. Why? Well, the Internet attracts a different audience than some of the more traditional marketing methods do although those in the know always explore both avenues. Therefore, when you are on the Internet with your own website you are appealing to a different group of people. You also take advantage of these people surfing because it is easy and non-threatening for them.

This brings up an important consideration. To stop those surfers dead in their tracks your website needs to be credible, things that come from the design of the site itself, the content, 3rd party validation and more. This is why it is important to work with a company that not only understands how web sites work but how they look and can provide proven and successful Direct Marketing response techniques to entice and capture those surfers as well as the individuals that know what they want.

An Internet presence also provides your Marketing Program with yet another option of staying in touch and relationship building. It gives you an excuse to send along a friendly e-mail, fax or voice broadcast letting existing clients and prospects know that there is something new at your site that they may be interested in.

The real importance of the Internet to Marketing Programs could fill volumes. But if you are interested in finding out in a crisp and informative way just what a Website delivered through a knowledgeable marketing partner can do for you then I would suggest you Click Here Here you will find a complete article explaining why you need an Internet presence, how it works, how to integrate it with your current marketing technology, the mistakes you need to avoid and much more. You will quickly see that the Internet is nothing to be intimidated by but a Marketing Tool that will complete and enhance your overall Marketing Program.

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Today business person is faced with many decisions when it comes to marketing and advertising. How to get started and what media to use in your marketing campaigns are just a couple of the immediate challenges. The reality is that all of the options available will work to one degree or another. The key to your success, regardless of the medium you select, is to differentiate yourself in a manner that appeals to your prospect. When you understand this, you can be successful regardless of your selection.

Too often people follow the generally accepted trends and styles. This happens with the clothes we wear (anyone remember Beatle Mania?), the beer we drink (what age are you) and the way we advertise in things like the Yellow Pages. Try scanning the Yellow Pages and you will see page after page of similar looking business card layout and wording. What happens is we start to mentally purge the look-a-likes and carry on until we see something that is different.

Some of the most interesting, and different, ads that I have seen appear as a public service announcement? They have headlines like: “Warning! Don’t Even Think Of Using A Travel Agent Before Calling FREE Traveler Awareness Hotline!” Copy below this ad would offer free advice on how to book the best rate for your next trip. I was scanning the travel section because I was obviously interested in taking a trip and this advertisement, because it was different, caught my eye. To make it really successful it also had an 800 number at the bottom to call for a Free Report. There was no ad sponsor so the whole presentation was non-threatening. I was given a safe way to get information I wanted without having to speak directly to a Travel Agent whose job it is to sell me.

This same method can be used regardless of the medium you select for your advertising. It can be Yellow Pages, Business Cards and Val-Pak Coupons. The key is to use the criteria that make it different, interesting and non-threatening. Even though the principles are basic there is an art to this type of marketing.

I recently came across a company that, over the last 12 years, has developed automated systems that allow business people to incorporate any type of marketing advertising into an overall Marketing Strategy. That company is Automated Marketing Solutions or AMS. They differentiate themselves by not only providing solutions, but by educating their customers on the proper techniques to use including how to create the right message by medium being used. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to learn more about “Direct Response Marketing” and how it can benefit your business, visit To Read Full Chapter Please Click Here

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A “Recorded Message” is a message (recorded in your voice or someone else’s) that automatically starts running when someone calls your special 1-800 number, much like your answering machine. Also know as Toll Free Recorded Message Hotlines, recorded messages have been around for years. Their durability is sole testament to their effectiveness. Even with the immense popularity of the Internet you are still only accessing about 70% of the homes of the people that you want to attract. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program also means you don’t have to restrict how a potential prospect might identify themselves to you.

There are many benefits to using this type of technology when you deal with a reputable vendor. They are relatively inexpensive and they can be implemented almost immediately. The only lag time is getting your ad placed in a newspaper or magazine targeting your identified niche or prospect base. Another popular feature of Hotlines is that they are simple to include on all of your marketing material. Your business card now becomes more powerful. The fact that an 800 type number appears in your marketing means that people have a less threatening way of accessing the information you are making available to them. There is no fear or anxiety of having to deal with a live person. You will be given the time to digest the information you want and make a well informed decision in a timeframe of your own making.

The really good companies out there also provide a series of reports that allow you to maximize the potential of your recorded messages. You can see which ones work and which ones don’t and adjust to increase your response rate. You will also see what advertising media is working better so you focus your budget were it will do you the most good. Finally, the Recorded Messages are working for you 7 x 24 so they will outperform any other media you select.

Recently I came across a company that provides a full suite of marketing technology tools and processes including Toll Free Recorded Message Hotlines. That company is AMS. Their twelve years of experience in Direct Response Marketing has allowed them to develop tested and proven methods for using “Recorded Messages”. It starts from the advertising headlines and content to recording the messages themselves. Their experience ensures that even the beginner can quickly integrate and take advantage of the benefits of this technology. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about “Recorded Messages” and how they can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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“10 Most Common Marketing Mistake and How To Avoid Them”
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When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employee many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought.

Selling today is a multi-step process because it has been demonstrated that up to 95% of the people you may touch with your advertising will not yet be in a purchasing mode. This makes it essential to maintain contact with anyone who responds to your marketing efforts. You build the relationship and condition them to the fact that you can be trusted and are knowledgeable about your product or service. This way when the time to purchase arrives, your company will be the one that they associate a solution to their need with.

Although the solution to our marketing challenges sounds simple when we condense it into a couple of brief paragraphs, the reality is quite different. The following scenario is an example of what I mean. Imagine you attract 20 new prospects every month through your marketing and you touch base with each prospect 3 times every month. Touching a prospect 3 times in a month is not excessive by the way. Over a period of 6 months, following this same pattern, you would have to manage 1,260 touches. If you are doing it properly you are also doing this through different media. Imagine the time constraints managing this type of activity would put on your day. The unfortunate reality is that you can’t afford not to do this when statistics demonstrate that you will close 75% more prospects when you DO stay in touch with them over the course of a year.

Recently I came across a company that has spent the last 12 years developing a systematic and fully media featured marketing program that has automated a multi-step marketing capability. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. But the most significant aspect of their development is that the entire process can be automated. They refer to it as putting your marketing on “Auto-pilot”. Here’s how it works. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction. It captures leads that respond to marketing and places them into the appropriate program for follow up by the LMS itself. Very little, if any, human interaction is required. The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages.

An additional benefit of using their LMS is the retention capabilities of the system. After all, once you have sourced and converted a prospect, your next most important task is to keep them. Using AMS’ LMS means that businesses never need worry about loosing customers who misinterpreted their lack of contact for apathy. Finally, because of AMS’ years of experience in building multi-media marketing programs they are able to assist and educate users on the best methods to use as they build their own campaigns. If you would like to hear more about “Lead Management Systems” and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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“10 Most Common Marketing Mistake and How To Avoid Them”
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