As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page above all else, men and women! We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.

Here’s a question that will prove that that last statement is true. Have you ever walked past a news stand and taken a quick glance at the various racks of papers available for that day? No doubt you have and when you did this I’m willing to bet that some of those papers stood out against the rest. That was not an accident on their part. Rather, it is part of a well understood and practiced advertising method.

Over time successful advertisers have developed many techniques to get your attention. The front page of every Playboy magazine should demonstrate that fact. Its success has spawned too many other publications to count although many might not be able to lay claim to the “I read it just for the articles” justification. The “Elvis is Alive and Living in Roswell” type headlines we see in the National Enquirer magazine certainly grab our attention too. Both demonstrate effective ways of getting and holding our attention. Once this has been accomplished the chances start to increase that we may take the next step and read more.

Marketing research has demonstrated that there is a process that successful marketers follow to help get through the spam advertising filters that people carry around with them today. The first one, as I have already demonstrated, is to get the attention of your target audience with the Headline. Once that has been accomplished you need to elevate their interests and emotions. In the marketing world today there is one company that has actually developed a 5 step process and incorporated it into an extensive marketing program of tools and processes. That company is Automated Marketing Solutions or AMS. AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods including emotional type advertising. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Emotional Advertising and how it can benefit your business, visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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Why People Fail – A series of No B.S. Articles from Dan Kennedy

Mystery Solved

“There is nothing more deceptive than an obvious fact” said Sherlock Holmes.

You are presumably reading this because you are intrigued – for self-interest, not just academic exercise – with the mysteries of achievement and success. I have spent more than 30 years examining these mysteries. Before me, a long list of authors, lecturers, consultants, psychologists, researchers. Napoleon Hill one of the most famous, whom you’ve probably read. Many before him, after him. All sorts of theories; 7 steps; 17 steps; blueprints; and explanations have been produced, all aimed at solving the mystery of why so few do so very well, while the majority achieve comparatively little. This is true of any general population, or any given industry’s or profession’s population, or any company’s sales organization, even any school or town. Pretty much without exception, only about 4% do well, 1% super-well, 15% okay, the remaining 80% divide between struggling and spending entire lives running in place or never even getting out of the starting gate at all. Why do few rise and most, at best, flounder? I’m afraid it’s not as much of a mystery as everybody in the 80% group wants it to be.

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The specific reasons people fail are many and varied, and range from tragic to comical. But there is only one underlying reason: the choices they make. About study, about association, about initiative, effort, persistence. There is no shortage of opportunity. There is some worthy opportunity accessible to everyone, regardless of their education or location or other factors. Every “reason” for failure can be de-bunked. Oh, the poor fellow had no good examples to follow or mentors to inspire him. Neither did Og Mandino, an alcoholic hanging out at the public library because it was a dry, warm, safe place. There he discovered mentors in books available free, with their help confronted his demons and pulled himself together. Became a success in business and became one of the all-time bestselling self-help authors. Space here does not permit similarly de-bunking all the other “reasons”, but I can. Every one. The argument then disintegrates to insisting my examples are all of exceptional people and cannot be applied to large numbers. But why not? The fact is: the people whose stories I cite in de-bunking the majority’s reasons for not doing well are very ordinary people who chose to be exceptions, to do exceptional things, to make themselves exceptional. Chose.

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In my world, people bump up against significant-sized groups of people who are all doing well in their businesses or professions. The top industry advisors I work with, including the one who has published this article for you to read, have hundreds; some have thousands of top performers around them. When someone new comes into such a rarified place, he sometimes runs back out the door as fast as he can– to avoid confronting the obvious fact that there is no real reason for not doing exceptionally well. If you feel that way, I’m sure the exit is clearly marked. A small number stay and dig in and determine that they will get all there is to get about how to succeed and prosper, and use it. In this way, the percentages never change no matter what I or the person who published this article or a legion of us say, write or do. Because, ultimately, success or failure is an individual, personal choice no one can make for you. We wind up helping winners win.

Here’s your last chance…

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Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.

Historically we have all grown up with certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler. It was red and had a white bottle cap on it. Tony the Tiger served breakfast to many of us. Hertz was gliding our parents into the driver’s seat of a brand new rental car. These were big companies with big advertising budgets. We knew their names, recognized their images and we responded accordingly. But not every business is able to make it on Image Advertising.

Today an interesting phenomenon occurs with many business people whenever they are questioned about the success of their advertising. Over and over a similar response is heard. “I have no idea. Most of my business comes from referrals.” If in fact most of their business is from referrals that demonstrates that once they have secured a client they treat them well. But it leaves a huge hole in their Marketing Program that must be addressed if they are to continue to grow at rates that referral business will never accommodate.

There is a definite gap between how the large companies address their market and how most businesses must address theirs. It is vitally important therefore to understand this delta and be able to accommodate and address it. Given the fact that not every individual contemplating self employment can benefit from a University or College degree in marketing, how do successful operations find their way to the methods that work. If you don’t have the budget to afford to advertise like a Coke, Pepsi or Home Depot how to you attract that new prospect.

The best way is to make your advertising dollar accountable to you. By this I really mean, regardless of whatever method you choose to use, every dollar spent must have a measurable return so you can validate its success. The best way for small to medium sized businesses to accomplish this is through a technique known as Direct Response Marketing. One business has actually incorporated Direct Response Marketing as a fundamental underpinning of a marketing program that they provide. What this means as a user is that, regardless of your experience or inexperience with this form of advertising, you have a mentor extremely well versed in how it operates and how best to manage it. AMS or Automated Marketing Solutions is this company.

AMS provides a full suite of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Direct Response Marketing and how it can benefit your business visit (website here) today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

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When you are starting out in business there are a few things that are generally understood. You need to have a plan, you need to have a product and you should have a good idea of your market. On top of that, you need to make sure that you have secured the financing that will see you through the start up, until the business pay’s you back.

But how many of us truly understand the real Nature of our business? Is it really about having the best technology, the best knowledge about your product or industry or the most offices available to make it easy to contact you? It might surprise you to learn that, although all of these things are important and do serve a key purpose in your business, they are not what your business is really about.

Your business is about MARKETING your products and services. Today’s consumer is a much more sophisticated shopper who does their homework before making a purchase. The advent of instant access to consumer information has done away with spontaneous purchasing or using the local store or shop because it is convenient. Although we may still patronize friends or friends of friends in the business we are interested in, we also look beyond these methods to make sure that we are still getting the deal we want. To be successful today any business person needs to accept this and adjust their thinking about what their business is really about. And once again, that is Marketing their business.

Any business person must realize that they are a Marketer first and a Retailer, Restaurateur, Banker, Doctor, Real Estate Agent or Broker second. The acceptance of your role as a marketer is paramount to your success in whatever area you focus on. In the world of sports the athlete that trains and prepares the most is the one that is going to stand out in their field. In the business world the marketer that incorporates and practices the best marketing methods, will win.

Success in business is dependant on two things, attraction of new customers and then their retention. This is why Marketing must be priority one regardless of all of the other tasks that face us in our day-to-day operations. The purpose of this article, by the way, is not to dismay you, but rather to provide you with some insight about marketing opportunities that are available to help any business incorporate these best marketing practices into their operation. And they are available today. Automated Marketing Solutions or AMS is a full service provider of marketing technology and solutions that incorporate the latest Direct Marketing techniques. AMS’ Direct Marketing solutions provide inexpensive, results oriented programs that use proven sequences to attract and retain customers. Their solutions work for the smallest start-up business to mid sized companies.

A key aspect of their technology solution is the ability to place an entire Marketing Program on Auto-pilot. What is meant by Auto-pilot? Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is compiled and sequenced, it is loaded into AMS’ Lead Management System. This system provides the unique ability to manage and control that program without any further human interaction.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about loosing customers who misinterpreted your lack of contact for apathy. If you would like to here more about AMS marketing programs and how they can benefit your business, join us for one of our live tours today… You will be surprised at how quickly and economically you can implement and start benefiting from AMS’ tested and proven technology and experience.

To Read Full Chapter Please Click Here

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“10 Most Common Marketing Mistake and How To Avoid Them”
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