Welcome to this week’s Marketing Minute Tip. If you’re like most business owners out there today you’ve probably spent more than your fair share of tedious hours researching, writing, rewriting and stressing over creating profit-producing ads for your business.

All you really need to know is the 3-step fool-proof formula for writing ads. So what is it?

You may have even purchased information products or taken courses or just spent hour after hour studying other great ads and in the end you’re not sure you’re any better off than when you started. Although it’s not a great place to be, there is hope.

Identify the problem your ideal prospect is having,
Agitate that problem or their pain by using emotionally descriptive examples they can relate to,
and give the prospect the solution to their problem!

Here are a few of my favorite examples of how this works…

Example 1:

WARNING – Don’t Hire Any Financial Planner Until You Read This FREE Report!

Any Town, ST – Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.

In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask An Advisor Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most Advisors would prefer you never asked them about!

Example 2:

Warning! Don’t Even Think Of Using A Travel Agent Before Calling the FREE Traveler Awareness Hotline!

Las Vegas – If you’re going on a trip, and want to find out how to get the best deal on your travel expenses…make sure you don’t get ripped off! Did you know that many travel agents will steer you towards the trip that they make the most commission on, instead of what’s best for you? Well, if you’d like to make sure you get the best deal that’s right for you, we have a four and a half minute, toll-free recorded message that reveals the TRUTH about how to always get the best deal on travel! Call and listen NOW, before you use any travel agent! Call 866-333-6666 NOW, 24 hours for a FREE recorded message! Discover what most travel agents don’t want you to know!

Example 3:

Stop Wasting Money On Rent

Before you spend another cent on rent, know that there are several options to help you own a home of your own. Every month, when you write your rent check, you’re helping someone else build equity, prepare for the future, pay off a mortgage. You could be doing all of this for YOURSELF. But you’re not, because you probably think that renting is the only option in your situation – IT’S NOT! If you earn a modest income, then you can buy a home of your own. You don’t need tens of thousands of dollars to put down, you don’t have to have a perfect credit rating, you don’t even have to be 100% sure that you want to buy right now. A FREE Special Report explains how you can break out of the renter cycle and into home ownership. To hear a brief pre-recorded message about how to order your copy of this free report, call 1-800-111-5555 and enter ID# 4141 or go to www.RentFree.com. Every dollar you pay in rent, is a dollar you’re NOT investing in your future!

You’ll also notice that in every case, these ads not only provide an easy, clear-cut solution, but one that helps you identify who the prospects are and provides a means for marketing to them again and again and again. Strategic, systematic and consistent ads are the solution to lucrative marketing, not struggle, strain and study.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute. An interesting subject line for sure. And the best part is that this is achievable! And it can be done with Voice Broadcasting! It’s a simple process really and to demonstrate it to you I am going to show you 5 ways to get started.

Maintain Your Past Client Base - In any industry a large percentage of new business comes from old business. Therefore, it only makes sense that you make the effort to maintain a good strong relationship with your client base – and Voice Broadcasting helps you to do just that.

Follow Up With Less Motivated Prospects - You’re so busy following up with prospects that seem highly motivated you don’t have time to follow up with the others…but THEY are prospects too! Imagine sending a message out to every single person you’ve talked to or sent information to just to let them know you’re available to help them with any information or service they may need. Think they’d be impressed? Probably, even if they didn’t call you back. That’s why you send another message every month for the following three months, proving to them you really want their business, and you’re willing to work hard for it. You’ll get a few more clients from it and all it cost was a couple of minutes of your time.

Inform Your Prospects of Promising Opportunities – Personally, imagine you had the time to call every single prospect you have; every single time a new opportunity became available. Well… now you can. Simply divide your database of clients into separate categories, and every week send a personal message telling them about these new opportunities and how they can benefit from them.

Keep Prospects HOT – How many times have you lost a prospect because you haven’t had the time to follow up with them often enough, or in a timely enough fashion? If it’s once, it’s too many. With Voice Broadcasting never let a prospect go cold again! Send a message out to all your prospects every week or two, letting them know that you’re still available to help them. You’ll be surprised how many take you up on your offer.

Make Your Direct Mail Pieces More Effective – We all know that most people open their mail over the garbage – and if they don’t recognize your name, or they suspect you’re in “sales,” your piece will hit the garbage long before it’s read. So let your target market know you’re sending them important information… with one simple message you will have gotten your piece at least twice the attention than by simply sending it out cold… potentially doubling your profits!

If you would like to learn more about Voice Broadcasting or learn more about any of the other AMS products, services or Marketing Membership programs, go to: www.AutomatedMarketingSolutions.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip and the last in the series. We thank you for following us over the past 52 weeks and we thought it would be fitting for this last tip to cover off the topic of ACTION.

It’s probably no surprise to you that the successful people are the ones that stop dreaming and start doing. Many of the most successful people in business today are not the most talented, intelligent, creative, well-connected or even disciplined. BUT, they all seem to share one important quality. They have all learned the art of merging the Dreamer with the Doer. Want to know how?

Instead of living in their heads and only dreaming of the things they wanted, they took ACTION, they became DOER’s. Even if it was as simple as making a “to-do” list or making just 10 phone calls a day or signing up for a marketing course to help keep on track and moving forward, the point is these people took action EVERY DAY in some way.

Taking ACTION is what all success comes down to. You need the persistence and determination to keep on keeping on. Whether your definition of success is, owning a wildly profitable business, spending more time with your family, giving back to the community, living it up on a Caribbean island or anything else you can imagine, it will come because of your actions. You must maintain the dedication, desire and practice of taking action.

It’s like the world-famous David Sandler of Sandler Sales used to say, “You can’t ride a bike if it’s not moving.” The key is to keep moving and keep doing. No matter how many times you zig or zag between your present location and your final destination, you’ll never get there if you don’t do something, if you don’t start moving, if you don’t take ACTION!

If you are ready to start taking action visit us at: www.ProspectsToProfits.net

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip. I ask you that question because if you haven’t you really need to read on. This week we are going to review with you what we talked about in week two. A marketing solution capable of integrating all of the different things we have covered over the past 51 weeks into a program that is guaranteed to make you money!

We call it the Prospects to Profits Marketing Membership Program. It takes everything we have shared to date and helps you to knit everything together, connect the dots, fill in the blanks. A resource center where small business owners have access to regular information, education, assistance, marketing technology tools and resources on almost anything your business needs to achieve marketing success.

So let’s review. It starts with the bronze level that gives you access to two monthly interviews per month with Marketing and Niche Experts, regular marketing tips, educational videos, informative business and marketing articles, a monthly newsletter and last but not least, a consult call once per month with a marketing consultant.

The Silver, Gold and Platinum levels step you up to introduce the use of marketing technology such as toll free recorded message hotlines, lead management system, micro webpages and broadcasting services. Each of these levels provides copy templates for things such as ads, voice scripts, free reports, campaigns, postcards and more.

Let’s go over the benefits of having a proven marketing system in place.

• You will be generating good qualified leads on a consistent basis and you’ll be attracting prospects that really want to deal with you.
• You will be converting more prospects to appointments and more appointments to clients by building stronger relationships of trust and confidence through education and consistent non-threatening contact.
• Your existing base of clients will buy with more frequency and regularity because of the stay-in-touch systems of voice broadcasting, e-mail, fax and mail broadcast.

Best part is that once you’re set up it is all AUTOMATED. You don’t touch it again until it needs tweaking which frees you up to work ON your business instead of IN it.

What more can a business owner ask for? You are given the opportunity to learn what has made thousands of other business owners outrageously successful. You will be given the tools to get it done and you will be continuously updated and educated on any new marketing tools, tips and strategies as they emerge.

If you would like to learn more about the Prospects to Profits Membership Program we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions