Thank You For Providing Your Feedback!

By now you’ve taken the time to read through or participate on a webinar covering our latest product, “Michael Kowalski’s Guide To Marketing Your Business Online” and it’s time for us to listen to your comments…

As a recap, here are some of the highlights this book contained:

• Why Traditional Marketing Doesn’t Work Anymore
• 5 Things No One Is Doing
• 4-Point Online Domination
• Detailed Keyword Research
• Article Marketing
• Pay-Per-Click Campaigns
• Additional Traffic Strategies
• And So Much More!

We truly appreciate you taking time out of your busy day to provide us with some open and honest feedback about our products and services using the comment box below.  We read each and every comment individually and take into consideration your remarks.

Once again, thank you for taking the time to let us know how you feel.

Hi There!

Technology is moving so fast these days that every time you turn around, the hot new, cutting-edge toy you just bought becomes almost instantly obsolete, or at least dated, by the latest and greatest new thing. It’s no wonder, then, that some agents have succumbed to the belief that recorded telephone hotlines, as a direct response mechanism, are outdated and inefficient. After all, isn’t everyone on the internet now?

Well, it’s true that the worldwide web has infiltrated our households. In fact, in a June 2010 study, 266,224,500 of the 344,124,450 people living in North America were internet users – that’s a penetration of 77.4% and a growth of 146.3% in the last 10 years. Pretty impressive, right?

But these numbers are no more staggering than the numbers for telephone usage because, after all, cell phone usage has also taken the world by storm in the last decade. In a 2007 study, 846.8 of every 1,000 people in the US owned a cell phone and 2/3 of these also had a landline. At the end of 2009, there were 4.6 billion cell phone users worldwide … 300 times as many as there were just 20 years earlier.

My point is, BOTH internet and telephone usage is huge. As a society, we widely use all forms of technology to remain connected, so just because the internet is newer, and perhaps sexier, doesn’t mean it’s the only way people seek information.

Can you think of many major, successful companies that don’t have a telephone presence as well as a web presence? Coca Cola’s is 1-800-GET-COKE. Audi’s is 1-800-FOR-AUDI. Hilton Hotel’s is 1-800-HILTONS. Why do you think that is?

Well, these mega companies offer their prospects a way to reach them by phone (as well as internet) because despite how widespread internet usage is, telephone usage is just as much a part of our lives. The fact is that both the internet and a telephone hotline are perfect vehicles for your direct response ads because both offer prospects an easy and non-threatening way (available 24/7) to get the information they’re after without having to speak with an agent. As I’ve said many times, people don’t want to be “sold” – they don’t want to play cat and mouse with a hungry agent and it is for this reason that you’ll generate three times as many leads using a recorded hotline message as compared to doing it the old way where you had prospects call into the office to speak with you directly.

Frankly, I couldn’t imagine a successful real estate business these days that didn’t embrace BOTH technologies, and talk to any of our mega successful members and they’ll tell you that their most effective campaigns offer both a hotline number and domain name for prospect direct response.

So why is it that some agents aren’t seeing the results they desire with their hotline leads? In 99.9% of cases it’s because they’re not using their hotline effectively.
As most of you know, I highly recommend that you use two different kinds of hotlines in your business: the Information Line for your less branded/fly under the radar ads, and a USP/Property Tree Hotline for your branded ads. The biggest mistakes agents make have to do with the USP Hotline, and here’s why.

As you’ve no doubt heard me explain before, it’s virtually impossible to sell a house in an ad. You know yourself from calls you’ve fielded on your own that when a prospect reaches you to discuss a certain property you’ve advertised, most often they’ll disqualify this particular property once they speak with you for one reason or another (it’s too big, too small, wrong location, too expensive, etc.) When you speak with them live, voice-to-voice, you can often turn the situation around by telling them about other properties once you get a feel for what they’re looking for, (or you can offer them a free report that would interest them). However, because you’re not speaking with them voice-to-voice on an automated hotline, you have to mimic what you would do if you were speaking to a live prospect. Clearly, if all you attempt to do on your hotline script is sell “a” particular property, odds are high that your prospect will hang up and you’ll lose any further opprtunity with them.

I want to Learn More About Hotlines and Pre-Recorded Messages

Used correctly, your USP/Property Tree allows you to turn this situation around as it enables you to duplicate the process of live call conversion. The main greeting gives prospects the opportunity to get the specific property information immediately by entering the 4-digit ID# they called in on, but it also makes universal offers of much wider appeal to buyers and sellers (e.g. a free list of distress sales in their area, or the 7 most common seller mistakes — in other words, hotlists or reports that are of universal and compelling interest to buyers and sellers.) Since we all realize that very few prospects will be interested in the specific property they call on, it’s the universal offers, communicated on the main greeting, that appeal to many more prospects, compelling them to leave a you their contact information.

A very important aspect of the USP/Property Tree Hotline is that this hotline has branching capabilities (i.e. the prospect can navigate through the system by pressing a single digit on their phone for the offers that appeal most to them) which allows you to create a better dialogue with prospects in a way that mimics what you would do yourself if you were speaking to them in person. The net result is you end up with a lead.

I want to Learn More About Hotlines and Pre-Recorded Messages

Here’s a last very important point. Neither a recorded hotline nor your website should cost you anything if you use them effectively. Whatever minor monthly upfront costs you incur will be more than paid for in a single deal, so don’t use cost as a reason to not offer your prospects easy access to you.

Until Another Time,

Craig Proctor

North America’s most IN-DEMAND, PERFORMANCE ENHANCING, Real Estate Agent

My proven methods have Engineered COUNTLESS $$ MILLIONAIRE $$ Careers – Yours is next!!

PS: “I hope you’ll attend my upcoming SuperConference on Oct 18-20, 2010 in Anaheim, California. Come and see first-hand what all the buzz is about, visit: SuperConference and learn that you NEVER, EVER have to beg for business again!” – Craig

Note: Craig Proctor Seminars will be conducting several FREE LEAD GENERATION CLINICS throughout the next 12 months in a city near you! Visit: Free Halfday Seminar to register for the one closest to you and to CLAIM YOUR FREE TICKET.

I want to Learn More About Hotlines and Pre-Recorded Messages

SPECIAL LIMITED TIME OFFER!
GET YOUR FREE BOOK TODAY!
PAY ONLY SHIPPING!

Get More Customers Automatically

Your Customers Are Looking For You Online

Can they find you even if they don’t know your name? There are over 1 BILLION local searches every month (and growing 50% every year) and 80% of buyers search online first, vs. using the yellow pages or other print methods.
If your business isn’t showing up all over the first page of Google, you are leaving money on the table – and your competitors are getting your customers.

83% of people first search online before making a local product or service purchase.

98% of searchers choose a business they find on the first page.

Learn how to become the #1 authority online in your market by following this 5-Point Plan for Online Marketing Domination.

Get Listed: Get listed in the Big 3
(Google Local, Yahoo Local, MSN/Bing Local)

Dominate: Your site appears in local, natural and paid search results

Move Up: Dominate the front page by making your site search engine-friendly

Lead the Pack: Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site.

Your Phone Rings Off the Hook: Your customers can find you – and you see the results in your increased profitability.

Get Your Free Book Here

Back in the “bad old days”, Terry Izarek thought a good way to attract real estate leads would be to place a $3000 ad on the front page of the paper.

His ad rep complimented on how well the gorgeous ad built Terry’s “brand”, with his dashing picture and snappy logo.

So how many phone calls do you think Terry got with his $3000 “brand-building” ad?

One.

That’s right.

ONE.

(Hmm….let’s see, at that rate, Terry could’ve got a whopping 30 leads for slightly less than $100,000!)

Ridiculous? Absolutely.

Uncommon?

Unfortunately, No.

Over the years, I’ve heard countless horror stories of salespeople and small business owners losing their shirts on advertising that just doesn’t pay.

Some have gotten burned so many times they’ve grown “jaded” to the entire idea of advertising. They say things like “it’s a necessary evil” or “advertising is a big waste of money,

Nonsense!

By saying that, in essence, they’ve doomed themselves to a life of:

… cold-calling grunt work
… unreliable and unpredictable so-called “word of mouth” advertising
… praying they stumble into some great selling opportunity at yet another networking event.

Good thing for Terry (and his now considerably LARGE bank account), he didn’t make that mistake.

Terry knew that in order to steadily grow into a REAL business, he HAD to make his advertising produce a steady flow of leads.

He knew it could be done.

He just didn’t know how.

Fortunately, Terry decided to get help from a coach – a guy from his industry who had “been there and done that” … with ads that had proven time and again to generate massive numbers of qualified leads.

Under the guidance of his coach, Terry placed his NEW ad in the SAME paper.

The result?

187 LEADS in ONE DAY.

Hear Terry explain why this ad was such a monster lead-magnet in this tell-all interview.

Do you have a number of fool-proof, rock-steady, never-fail ways to get highly-qualified leads to contact you?

If not, you’re leaving yourself wide-open to be ravaged by the recession…to be ram-rodded by more advertising-savvy competition.

Don’t let that happen to you.

Flying by the seat of your pants in the lead-generation department is no way to run a business. It’s time to get serious. You don’t want to miss this call…

You’ll be blown away by the sheer volume of proven “advertising magic” you’ll hear being given away (for f-r-e-e) in this jam-packed interview

Get your notepad ready. Resolve to implement at least ONE great, proven idea (there’s a LOT more than that) you’ll hear on this interview.

Go there now.

You’ll be glad you did.

Mike Kowalski
Automated Marketing Solutions

P.S. As you listen to Terry and the other rags-to-riches entrepreneurs give these great tips on this call, keep in mind that AMS is going to be releasing full details of a HUGE new “done-for-you” program in the very near future. If you find yourself saying “I want to do this for my business, but don’t know where to start”…you’ll LOVE this new announcement.

The Challenge:
Getting your website up and running is just the first step. Next, you need to create a stream of regular traffic there. We run highly profitable content-based traffic generation campaigns on a month-by-month basis. No long-term commitment is required.

The Solution:
Make sure you’re marketing online using the keywords people are actually using to try to find you (without knowing your business or website name). Make sure that when people use those keywords your site shows up all over the first page of search engine results.

The Result:
More visitors…
More customers…
More sales…
More Profit.

Call today… Before your competition does.

USED TO BE IF YOU WANTED MORE CUSTOMERS, YOU JUST TOOK OUT A YELLOW PAGES AD …(WHEN’S THE LAST TIME YOU USED THE YELLOW PAGES?)

Get More Customers, Automatically

Your customers are looking for you online

• Over 1 BILLION local searches every month (and growing 50% every year)
• 80% of buyers search online first, vs. using the yellow pages or other print methods

Can they find YOU?

2 out of 3 people use Google to find businesses online

Can they find you even if they don’t know your business’ name?

Here’s how people click:
#1 ranked site gets 41% of the clicks
#2 ranked site gets 12% of the clicks
#3 ranked site gets 8.5% of the clicks…

If you’re not in Google’s top 3, your competitors are getting YOUR clicks.

The Solution: 5-Point Online Market Domination
Become the #1 authority online in your market.

Right now: You’re not even close to page 1 on Google…
Soon: You’re THE authority, your business is EVERYWHERE online, and people choose you over your competitors.

1. Get Listed
Get listed in the Big 3 (Google Local, Yahoo Local, MSN/Bing Local)

2. Dominate
Your site appears in local, natural, and paid search results.

3. Move Up
Dominate the front page by making your site search engine-friendly.

4. Lead the Pack
Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site.

5. Your Phone Rings Off The Hook
Your customers can find you—and you see the results in your increased profitability

Let’s Look at the Numbers:

Let’s say…

• 50,000 people are looking for your services each month.
• If you can get even 10% to come to YOUR site, that’s 5,000 visitors a month.
• If only 5% of that traffic CALLS you about your services, and only 25% of them buy…that’s 62 NEW customers in a month.
• If your customer value is $1,000… that’s $62,000 more in your pocket every month!

Your online domination begins with a free consultation (valued at $250), where we’ll assess your current site, estimate your available traffic, and customize a plan for optimizing your site and creating a stream of online traffic to get your phones ringing.

Go To http://www.AMSGeneratesLeads.com
For Your Free Consultation Today!