- Did you have a favorite radio station you used to listen to as kid? I know I did. In my city CHUM was the radio station everyone listened to and we all had our favorite radio personalities. My brothers and sisters and I listened to that radio station fervently with our transistor radios plastered up against our ears. Later on we carried around our big blasters. Interesting how closely we connected with those radio personalities like they were our best friends, our teachers, our family. How does that happen?
Today our options are endless in how we get information and how we are entertained. The internet has brought with it options that years ago we never imagined could exist. One thing is for sure though and that is that we still connect and make a significant impact through one of the oldest tools around and that’s our voice. Yes you’ve got it. Voice is the oldest sales and marketing tool you have access to and you carry it around with you each and every day.
Through our voice we can communicate our thoughts and feelings. We express our hopes, our fears, our anger and our excitement for things we’re passionate about. We connect in a good or bad way with others. Have you ever heard that saying “it’s not what you say but how you say it”. Well that’s true in a sense but it’s also important to be communicating the correct message. So using this tool called our voice is two-fold. First, be clear on the message that you want others to hear and then deliver it in a way that not only leaves the feeling you want to create but also tells the story you want to relate.
Although many marketing systems and programs are automated, most campaigns still have some sort of voice component to them. It could be anything from a live follow up phone call from an account representative making sure someone got the free report you promised to send them or, a voice broadcast letting your clients know you’re on vacation for a week. Sometimes we drive our prospects to a toll free hotline for information on what we provide so they never get a busy signal and each and every prospect gets a consistent message. Another instance where we use voice in our marketing can be sending a prospective client to a testimonial line where your best clients have recorded their testimonial for you. What would you rather do if you were considering using a company or service; read a two line testimonial or hear the honesty in someone’s voice as they tell their story?
Radio advertising is another way to use voice in marketing and it is still very much alive. People spend time in their cars on a consistent basis. Think about how much time you spend in your car, driving to and from work, taking the kids to school, their baseball practice or the doctor. You also spend time driving to family visits or road trip vacations. This is the time most people wile away the hours listening to the radio. Getting a spot on a radio talk show is a great way to introduce you and your business. The sound and excitement in your voice in an interview or during an ad spot proves to be much more effective than print alone.
Podcasting has become a great tool. If you don’t know what podcasting is, think of it as RADIO on demand. Podcasting has more content options and programming than radio. As a listener, you can determine what programming you want and when you want to listen to it. You can also keep audio archives to listen to when it suits you. Podcasting can be used for many things such as talk shows, tutorials, story telling, music and other audio content. By promoting your podcasts, you start to get additional listeners.
Use your voice in a sales letter, on a squeeze page or website for more effect. Again, not everyone likes to read a lot of material and if they can hear an audio piece or see a video you’re more likely to get your story heard. You can get a message out to all of your clients by sending out a voice broadcast in your voice. How often do you get a message from your doctor or dentist telling you that they will be on holidays next week and here’s a number where they can reach your replacement in your absence? What a great “stay in touch” message that shows that person cares.
In speaking to some top marketers in the last little while, they all tell me that the most important thing that every business owner still needs to be doing is speaking to their clients. Without that personal touch, hearing the sincerity and confidence in your voice, your clients can go anywhere. So if you’re not using your voice as much as you should be, rethink your marketing strategy to start including some of the things I just touched on here. Happy marketing and I hope to hear your voice on the radio on my next road trip!
May is one of my favourite times of year. Everything is blooming up here in Canada. This month brings with it the Kentucky Derby, Mother’s Day and the start of some great summer long weekends. In general it’s a great time of year to celebrate and it’s hard not to feel positive with the long days and the warmer weather. I always use this time of year while I’m supercharged to get going on those projects that somehow got forgotten through the winter, and to really put a push on my business goals and objectives.
This month’s featured expert interviews are with Shay Schwartzman who provides us with some great information on Video Marketing and with T.J. Rohleder, a small business coach who tells us all about his successes using marketing technology tools. Both are very informative interviews with lots of great tips to help just about any business out there.
Click Here to access your copy of May’s “Prospects To Profits – Guaranteed!” – Volume 7
Don’t forget that our Newsletter “Prospects To Profits Guaranteed” is included in our Bronze Membership level which also gives you two expert interviews per month and a 15 minute consult call with a marketing expert once a month. Not to mention all of the tips and marketing strategies you will be receiving on a daily basis. And for two months, we are giving you all of this for FREE! That’s right, two months for Free to help you take your business in 2010 from Ordinary to Extraordinary!
If you become a Bronze Member before May 20, 2010, I will throw in a Special Bonus of 200 FREE Voice Broadcast Calls. Get in touch with your database and increase your sales in less than 10minutes worth of work!
Take advantage of our FREE 60 day Bronze Trial valued at $99.90 ($49.95/month thereafter) now by clicking the link below;
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For those of you that are Mothers, Grandmothers, Aunts and Special Guardians we at AMS hope you had a very Happy Mother’s Day!
Happy New Year! We hope you are enjoying our Prospects to Profits newsletter and are ready to settle in for the third edition.
Our Guest Expert interview for January is with Jim Casey. Jim Casey is a well known, very successful speaker and marketing specialist. This month Jim shares his knowledge on Contact Management and Lead Incubation strategies and systems. If you are an entrepreneur running a small business of any sort, you will find the information Jim shares with us in this interview very helpful in building your database and maintaining the type of information you need on your customers and prospects to follow up with them effectively. To gain access, click here.
As mentioned last month, our Newsletter “Prospects To Profits Guaranteed” is being offered to all of our valued clients for free on a monthly basis. We hope that some of this information helps you to take your business to the next level. Please feel free to share this newsletter with your friends.
Finally, we at AMS and Prospects to Profits thank you for your business and we wish you much success in 2010. To access your January issue CLICK HERE.
To your marketing success,
Mike Kowalski
President
Automated Marketing Solutions
Rumor has it that AMS is releasing something new this month.
Does keeping up with everything that’s new in marketing make your head spin? Are the old traditional ways of marketing not working for you? Change is a given and we know how important it is to stay on top of the ever changing ways of networking and communicating with our customers and prospects. AMS has been working hard to ensure that we provide information on proven lead generation and follow up systems and technology that help to keep businesses healthy and flourishing in this new economy.
That is why we have created a Monthly Newsletter which is crammed with marketing and niche expert interviews and articles, case studies, what’s new in marketing technology and who’s achieving great success and why. And there may even be a few things in there to keep you laughing while you’re learning!
Our Newsletter “Prospects To Profits Guaranteed” is being offered to all of our valued clients for free on a monthly basis. Help take your business in 2010 from Ordinary to Extraordinary! To access your first issue CLICK HERE.
To your marketing success,
Mike Kowalski
President
Automated Marketing Solutions
