KNOW YOUR AUDIENCE!   Recently I was on a webinar that reminded me of how important it is to know my audience and provide them the information they need and are looking for, not what I want them to have.   It is important that this information is easy for them to find so it’s best to provide it in the ways that are easiest for them to access.  Here is a sampling of just a few of the questions you should know the answers to:

1.  How do my customers and prospects (target market) look for information on a particular business?  For example, if you are dealing with a “senior” audience, are they more likely to pick up the phone and call a toll free number for information or go to a website?
2. Is my target market affected by seasonality?  So for example, landscapers would have their busiest months in Spring, Summer and Fall.
3. Is my target market local?  For example if your business is a hair salon, your target market is most likely to be very local, people that live in the same or neighboring town.
4. Does my target market spend most of the time in an office or in a store, or are they on the road most of the time?  For example a real estate agent would spend more time out of the office and is more likely to be using a mobile device for regular communication.

Although it is good to deploy multiple marketing methods and advise of the access and contact options, be sure to reach out to your target market primarily in a way that you know they will access.  If you are looking for resources and tools to connect with your audience, check out our products page.

Ok, if you haven’t done anything yet about taking your marketing MOBILE, then you need to give this a closer look.

IF YOU ARE NOT MOBILE YOU ARE MISSING OUT!!!

Here’s why:

• Now more than ever consumers regularly use their mobile phones to seek out information
• 95% of smartphone users have looked for local information
• Mobile has 10 times the redemption rate than printed coupons
• 93% of smartphone owners use their devices while at home

Did you know that 82% of local business websites are not optimized for mobile phones and that by 2013 more smartphones will connect to the internet than computers?  That is WHY you need to get your website mobile ready AND make Mobile Marketing part of your everyday marketing program.

Get your free demo and FREE 30 minute consultation!

Have you ever eaten at a restaurant you simply had to tell everyone about? Did you ever watch a movie you practically forced your friends to see? Most people make recommendations about: movies, restaurants, vacation spots, etc.

But, when it comes to Automated Marketing Solutions it’s probably not something that’s on the tip of your tongue to recommend. (No matter how great your experience with us has been!)

However, like production companies and restaurants – we, too, appreciate rave reviews. So, if you believe you know someone who might benefit from the same, valuable products and services we provide, then why not let them know it?

If you enjoy our monthly newsletter you can start with us; refer us to one of your friends, family or co-workers so that they too can benefit from the content, webinars and strategies we offer each month.

Need a little help getting your word of mouth advertising started?

Use this free sample of a referral email!

Simply use the SWIPE copy from the downloadable link and send it on to your friends as your very own. We know this can be a time consuming task, but we are counting on YOU to help us grow our business in return. (So that we can continue to improve and provide you with the quality service you’ve come to expect!)

Download: Referral Email Template

You will not be disappointed!

To Your Marketing Success,

Mike Kowalski
President & Founder
Automated Marketing Solutions

Are you ready to make 2012 your most successful year ever??? If you are, please read on…

Traditional advertising mediums are losing their effectiveness.

You need to be where your customers are, ONLINE.

Having a web presence isn’t enough.

People need to be able to find you.

Were you aware that GOOGLE is GIVING AWAY a page on their site?    If you’re one of the business owners that doesn’t have a website, GOOGLE is a good place to start. If you want to find out how GOOGLE can help to get you more local business make sure not to miss this exciting live webinar.

Your customers are searching online and we can help them find you. Find out how!

Tap into the power of the internet to really grow your business by joining us later this month. 

Stay tuned and watch your email for your exclusive invitation…

Source: Michael Kowalski’s Guide To Marketing Your Business Online

Whether you have suffered a downturn in your business, have never built it to the level you are aiming for or if you are just starting out, your goal needs to be using online marketing strategies to increase your profits.

There are four basic ways to improve profits:

1. Increase customers

a. Increase traffic to increase customers.

b. Add to product offerings to make them more compelling.

c. Use PPC, SEO, local business results, article marketing, etc.

2. Increase number of transactions per customer

a. Build mailing list.

b. Increase customer communications through auto responders, newsletters, broadcast messages.

c. Offer them up sell opportunities — pitch something seasonal.

d. Send out reminders for services and specials.

3. Increase the average amount per transaction

a. Offer bundle packages and upgrades, strong reasons to purchase.

4. Decrease costs, finding free traffic, lowering cost per click

a. Increasing conversions, decreases costs.

b. Offer a bonus, change a headline, offer a free consultation.

c. Even converting from 1% to 2% is a 100% improvement and cuts costs for buying traffic in half — pure profit!

By putting an online marketing plan in place and following through with it, you can achieve all of these goals. You can easily improve your profits through the strategic use of online marketing techniques that will increase customers, increase the number of transactions per customer, increase the average amount per transaction and decrease costs while finding free traffic which leads to a lower cost per click.

Take the time today to investigate if your website is doing all it can to attract new clients for you. If not, get started putting the simple online marketing plan into place on your own or with the help of a professional.

Get started now on your online marketing plan to rescue your business.

Good luck!

If you’re not in Google’s top 3,
your competitors are getting YOUR clicks.

Can they find you?
(Even if they don’t know your name?)

2 out of 3 people use Google to find businesses online.

Here’s how people click:

# 1 ranked site gets 41% of the clicks

# 2 ranked site gets 12% of the clicks

# 3 ranked site gets 8.5% of the clicks

See Where Your Business Stands
In The “Big Three” Ranking Today!