Why People Fail – A series of No B.S. Articles from Dan Kennedy
Now Is The Time To Do It Differently
“Help! – I Can’t Get Out Of The Box I Put Myself In!”
The fast food industry got the idea for drive-in windows from banks. I guess there was a McDonalds executive sitting at the bank drive-through one day who thought, “I don’t think we can fit the milkshakes in these tubes, but…” Netjets, the leader in fractional jet ownership, now owned by Warren Buffet, owes its birth to the vacation time-share industry. The microwave in your kitchen was not originally intended to go there; its original manufacturer, Litton, believed no consumer would buy it and built them only for restaurants. When was the last time you heard of Litton? What does this tell you? That successful businesses live or die by cross-industry ‘borrowing’ of ideas, that inspiration more often comes from outside the box than from within. Ordinary businesses stay ordinary, their owners eking out only ordinary incomes – and working too hard for them – as long as those owners foolishly and stubbornly, mentally stay in their own tiny backyard. Breakthroughs come from bringing fresh ideas found outside one’s own business in and applying them in new ways. You choose to limit or expand your income by the way you reject or embrace ideas found far afield from your present modus operandi and industry norms.
WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:
The vast majority of ordinary businesspeople with ordinary incomes and never-ending ordinary complaints about how hard they work but how little they gain, about being unable to compete with the bigger and cheaper…have this in common: they get their hands on powerful information like that in this very publication and waste their time and energy in the non-creative activity of finding all the ways it can’t and doesn’t apply to them. Some people have such teeny, tiny, calcified, crippled imaginations they can only appreciate an example precisely matched to them – oh, that won’t work for me because her place sells pizza and I sell Chinese food, and hers is in a medium sized city and I’m in a small town, and it rains a lot where she is but it’s sunny here; you have to show me an example from a Chinese restaurant in a small town where it’s hot and dry. Fools stay stuck in the very limiting “But My Business Is Different” box, thereby negating the value of 99% of every successful strategy, example, model they see or are presented with.
Your www.FreeGift.com Is Only A Click Away!
My client list is, fortunately, chock full of people who think in very opposite ways. They get rich by finding the non-obvious opportunities. Living creatively. Adapting tried-and-true winning strategies from somewhere else to where they are. They attack each issue of my newsletter, each book I suggest to them, with yellow hi-liter and bias for action, not closed mind. They are willing, even eager to “re-imagine” their businesses while others have Bilbo Baggins’ (The Hobbit) attitude: not interested in adventures – they make you late for dinner. Space here does not permit telling you such client stories, but I’d invite you to get a peek, viewing the half-hour TV show at www.In12Months.com, free of charge.
Claim Your www.FreeGift.com Now!
One of the most successful marketing strategies of all time is called ‘gift with appointment.’ Today, it brings new patients into dentists’ offices, affluent investors to financial advisors’ seminars, new home buyers to developments and resort communities, and is in play in hundreds of fields, helping to create millions of sales appointments every week. To the best of my knowledge, it came from a woman named Estee Lauder. I wonder how many people from how many different fields ignored it for how long, because: “Nothing having to do with selling lipsticks and perfumes could possibly apply to MY business. MY business is different.”
| The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series www.NoBSBooks.com, and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:
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Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
AMS is set to present at The Keller Williams Realty Family Reunion 2010!!!!
Monday, February 22nd, 2010 @ 1:30pm!
Prepare to Learn The How 10 Top Ways to Attract Prospects & Convert Leads to Appointments Using Proven Technology Systems
Here are the 10 topics That we will cover:
- Campaigns that fit the current Market
- Providing prospects with multiple methods to get information from you.
- Using High Response Ads
- Gettting connected through Social Media to improve your visibility
- Using Free and Paid on-line advertising to generate leads.
- Using Off-line lead capture systems
- On-line lead capture systems
- Effective prospect follow up using proven technology and campaigns
- Tracking and Testing your marketing efforts through technology
- Leveraging different technology tools that complement each other for the highest ROI.
To follow us behind the scenes at The KW Reunion Join Our FanPage and Follow me on Twitter MarketerMichael
From: Mike Kowalski
Subject: OUTRAGEOUS Free Book
We’re always trying to capture the attention of our customers and prospects and that’s not always easy to do, but today I have GREAT NEWS…
It’s the perfect solution to coming up with OUTRAGEOUS marketing ideas that demand attention. I’ve arranged for you to receive a FREE copy of the #1 Best-Selling book written by my friend…OUTRAGEOUSLY Successful Marketing Strategist BILL GLAZER
The FREE Book it titled: OUTRAGEOUS Advertising that’s OUTRAGEOUSLY Successful…PLUS he’s giving away 3 OUTRAGEOUS Bonuses including an INSTANT download of his most OUTRAGEOUS award-winning sales letter that has been used successfully in 57 business categories and counting (I bet you could use it in your business too!)
That’s right, you read it correctly
I’ve arranged for my friend BILL GLAZER to give you a FREE copy of his #1 Best-Selling book…
You can also buy it on Amazon, but when you grab it for FREE on Bill’s website he is going to donate $2.00 for every book to the charity of your choice
I’ve known Bill for a long time and he is known as “The King of OUTRAGEOUS Advertising” because he’s created so many OUTRAGEOUS (and outrageously successful) advertising campaigns for his own businesses and for others….Over the years, I’ve personally learned many OUTRAGEOUSLY successful marketing lessons from him.
And his NEW book is incredible…He has done something that’s NEVER been done before…He has created a book for the 99% of business owners who are dissatisfied with the results they get from their current advertising.
In this book Bill shows you:
-
How to apply OUTRAGEOUS Advertising to ANY Business
-
How OUTRAGEOUS Works Online & Offline
-
The Most POWERFUL Marketing Tool (and how to use it)
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How to Harness the POWER of Testimonials
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How to use PREMIUMS to SkyRocket Response
-
How to use Holidays in your Advertising
-
Dozens of Really OUTRAGEOUS Real-Life Examples (that you can use right away)
So if you have ever suffered from a lack of OUTRAGEOUSLY successful advertising ideas, I highly recommend you grab a copy of this book NOW – and you can’t beat the price (FREE)…
But don’t wait or ‘think about it’ as Bill has only agreed to give away a LIMITED number of copies of his book and there are literally thousands of smart business owners and entrepreneurs who are likely to INSTANTLY pounce on this when they discover they can get a FREE copy of Bill’s book. Any hesitation could cause you to miss out on this golden opportunity.
And please be sure to tell Bill I sent you.
To Your Success,
Mike Kowalski
P.S. For a LIMITED TIME, my friend OUTRAGEOUSLY Successful Marketing Strategist BILL GLAZER is giving away his #1 Best-Selling book titled: OUTRAGEOUS Advertising that’s OUTRAGEOUSLY Successful for FREE….I suggest you grab your copy before he comes to his senses and removes this offer by visiting…
If you weren’t able to make it to Wednesday’s “ASK Mike&Rick” Webinar on “How to Generate More Qualified Leads and Turn Those Leads into Appointments”, then you have another chance to attend!
Click Here to Listen to the Webinar
Here Are the Questions We Answered for You on this Webinar:
1. What is all the buzz about Social Media and how do we get set up?
2. What are the best ways to advertise on-line and what are the sites I can advertise on for free (ie, Craigslist). What is Google PPC?
3. What is the program that has been specifically created for KW agents by AMS and how does it work?
4. The AMS/KW program has been built around eight specific campaigns. Why have these particular campaigns been chosen?
5. How and why is the Lead Management System with our newly created 33 touch follow up campaign different from our contact management system and should this be used instead of our contact management system or in tandem with it?
6. What is a toll free recorded message hotline and why is it important to use one if I have a website or websites?
7. Do we have to use the videos that are on the micro web pages now or can we put our own videos on there to personalize it a little more?
8. Why do I have to have separate websites? Why can’t I put all these on my main website? If I get leads off of my current website can I incorporate these leads into the system?
Once again, if you would like to learn the answers to the above questions please Click Here .
I hope you take the time to go to the posted Webinar and stay tuned for an email announcing dates and times for our upcoming “AMS Marketing Technology Training Series”.
We hope you had a wonderful Thanksgiving.
If you’ve been waiting to hear all about how you can generate more qualified leads without making a single cold call, then wait no further. We have made available to you a sneak preview of a similar presentation you will be seeing when you attend this month’s Quantum Leap Conference.
And, if for some reason you aren’t able to make the conference this month, then at least you won’t be left behind in the dust. You’ll get to hear why hotlines and off-line marketing are still so important in this predominantly on-line world.
Go ahead, take a look and get your sneak preview today by clicking on this link AMSCalls.com
Best regards,
Mike Kowalski
President & Founder
Automated Marketing Solutions
