Your Simple Online Marketing Plan
An online marketing plan is a must! In order to succeed you need to have a structured plan and work through it, knowing exactly what needs to be done. Below is a simple online marketing plan you can put in place for your business.
- Identify your ideal customers and what keywords they search with
- Personal branding — gaining trust in the online marketplace
- Website layout and search engine optimization
- Start the 4-point online domination (Using local business results, natural search results, PPC results, content results)
- Getting ranked in the local business results
- Getting in all the online business directories
- Using all of the “local sites” to get tons of links = high natural search results
- Simple article marketing
- Blog on your site = using “long-tail” keywords and pushing the site up in all of your keywords
- Internet video (putting it on your site, distributing videos on video sites)
- Internet Audio (putting it on your site, distributing audios on audio/podcast sites)
- Online Press releases
- PPC (using targeted “local” keywords and geo-targeting “generic” keywords)
- Testing, tracking and optimizing (how much traffic is getting to the site, how many new customers are being converted from that traffic, how keywords ranked, what has been done to cause the changes)
- Social Media, Social Networking
- Using local discussion forums
- Using classified ad sites like Craigslist
- Setting up an autoresponder and building an email list for your business (get the power of “Customers and Cash on Demand!”)
We’d LOVE to get some feedback from you! Please feel free to comment below!!!
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Your Customers Are Looking For You Online
Can they find you even if they don’t know your name? There are over 1 BILLION local searches every month (and growing 50% every year) and 80% of buyers search online first, vs. using the yellow pages or other print methods.
If your business isn’t showing up all over the first page of Google, you are leaving money on the table – and your competitors are getting your customers.
83% of people first search online before making a local product or service purchase.
98% of searchers choose a business they find on the first page.
Learn how to become the #1 authority online in your market by following this 5-Point Plan for Online Marketing Domination.
Get Listed: Get listed in the Big 3
(Google Local, Yahoo Local, MSN/Bing Local)
Dominate: Your site appears in local, natural and paid search results
Move Up: Dominate the front page by making your site search engine-friendly
Lead the Pack: Use videos, press releases, articles, social content sites, online classifieds, online business directories, and online review sites to make the search engines fall in love with your site.
Your Phone Rings Off the Hook: Your customers can find you – and you see the results in your increased profitability.
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Why People Fail – A series of No B.S. Articles from Dan Kennedy “The Complaint Department”
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“Every year back spring comes, with nasty little birds yapping their fool heads off and the ground all mucked up with plants.”
So said: (a) W.C. Fields or (b) Dorothy Parker or (c) Woody Allen.
Dorothy Parker, and if you haven’t read her, you’ve missed one of the most vicious biting wits and grand cynics of all time. When you visit NYC, you can stay at or have a drink at the Algonquin Hotel, home for years of Dorothy Parker’s famous roundtable, where literary lions met to drink and spar.
“You can be married and bored or single and lonely. Ain’t no happiness nowhere.”
So said: (a) Chris Rock or (b) Elizabeth Taylor or (c) Ann Landers. The correct answer is Chris Rock.
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It just seems few people are really happy or even content with much. We are all too eager to complain, myself included – and I stop myself often. Truth is, everybody does have something to complain about because no business, no career, no relationship, no one’s health, no life is ever free of problems, hassles, annoyances or disappointments for very long. Having a lot of money helps but I doubt there’s enough money, period, to insulate somebody from things worthy of complaint. I certainly have been willing to spend any sum, have spent quite a bit, and brought in a dozen experts, technicians, people from the manufacturer to fix my fireplace but, after 5 years trying, I still have a gas fireplace that sometimes works and sometimes doesn’t, with no rhyme or reason. It’s not as worthy of complaint as, say, coming home from Iraq missing a leg. But it’s still worthy of complaint. Right now, everybody’s complaining incessantly about gas prices – even though they pay more per gallon for bottled water and Starbucks, even though our prices are a bargain vs. other countries, even though we could easily go out less and cluster errands but don’t, and even though the economy’s booming. Nuts. Well, we’re never going to stop others or ourselves from complaining at times we should be celebrating and giving thanks. To a degree, our ever-restless dissatisfaction’s and complaints are the forces leading to invention, innovation and, in some cases, improvement. But I would offer this observation, for whatever it’s worth – the most successful people I know keep more of their complaints to themselves than they air and operate in a broad, general way, happy and enthusiastic, “on fire” about what they are doing and where they are going.
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I talk to a lot of people who complain about parts of their businesses, some of the work they must do. Charlie ‘Tremendous’ Jones says: “If you can’t get excited about the miserable job you’ve got right now, you’ll never get a good job worth being excited about.” I think that’s true hour by hour, day by day. Certainly there are lots and lots of people who would follow you into your lucrative business if they could only do the pleasant tasks – like kids licking the crème filling out and discarding the rest of the cookie or cake. The reason there’s so little competition at the top levels of the prosperity pyramid in America is NOT barriers erected to keep riff-raff out and the elite small in number; it’s mostly because most people won’t get their hands filthy doing all the ugly tasks that are required in order to get to do the pleasant ones. When I was speaking a lot, I got approached at least 1,000 times by people who wanted to be on stage and speak to thousands and make $100,000.00 in an hour or two. I found none were eager to learn the craft, create and perfect a presentation; study the 100 or so speakers and stand-up comedians I pointed them to; go find inconsequential venues like local car dealership sales meetings and Chamber meetings to practice; to create their own business filling seats so they could prove they could sell from the platform before asking someone to give them a valuable slot; then develop marketing materials; relentlessly mail to people who might hire them; write books and articles and newsletters to create prominence. And it doesn’t take long for most people to complain a lot about the endless hours in airports, the delayed or missed flights, the bad hotels, the bad food.
What Are You Waiting For?! www.FreeGift.com
Everybody’d love to be rich. Most people just aren’t willing to put up with all the crap you have to shovel and occasionally swallow for the privilege. In this American life, you pick your place and the prices you will pay for admission – so you really have little right to complain about either.
So if this is one of those days, think twice before complaining. Because the secret of secrets that we know and never speak of is that our exceptional success and prosperity has only a little to do with all the things those wishing they had what we have think it does – with education or expertise or who-you-know or luck, etc. What we know that we won’t speak of is it mostly has to do with a willingness to do a lot of things others can do but won’t.
The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit: www.FreeGift.com.
Articles © 2008/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
Why People Fail – A series of No B.S. Articles from Dan Kennedy “If Your Income’s NOT Where You Want It…”
Why People Fail – A series of No B.S. Articles from Dan Kennedy
If Your Income’s Not Where You Want It, There’s A Reason
“One of my earliest mentors had his office walls adorned top to bottom, side to side, with big, handwritten signs intended as cautions to others as well as reminders for himself. If you’ve ever been in a direct sales environment, you’ve probably seen such a place. Two of the biggest signs read “Thumb-Suckers Not Welcome Here” and “You Can Hire Spellers For Minimum Wage”.
WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:
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He was a millionaire, and in one company, held a commission record at the time of slightly over $1-million earned in 37 months. But he could not spell. And flaunted it. He said that, since you could hire perfect spellers for minimum wage, he preferred learning and thinking about more important things, things it was not so easy to pay cheaply for. He was talking about the concept of value. Value is fundamental. In In boom times or tough times, in big business or small business or any kind of business, even in any occupation or career, the person who makes himself most valuable and creates the most value for others (as they perceive it and are willing to pay for it) always prospers. If your income isn’t where you’d like it to be, you’re not creating enough value. His advice to me, said less elegantly than this, was to find and master something so valuable to enough other people that they will cheerfully pay just about anything for it, and devote all your time and energy to selling and doing that. Most people who fail to achieve their aspirations in business do the exact opposite. They let themselves be consumed doing things of low value, then are surprised to discover they reap small harvests. To be fair, getting yourself organized and disciplined to be relentlessly focused on creating value by making yourself more valuable – daily – by always learning more, acquiring and processing more information, running more experiments, making more useful contacts; and by doing the most valuable things you can do is not an easy task. I’ve written four different books that reveal different paths converging at this same point. Association with others working on this same skill is helpful. Dis-association from those not dedicated to this premise is also helpful.
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Which brings me to the other sign. He had zero tolerance for adults still sucking their thumbs. If you wanted to whine and cry like a baby when something didn’t go your way, you were told to go home, stick a pacifier in your mouth and hug your blankie. At the time I’m writing this, the economy’s a bit tough and bruising and I hear too many adults who sound like babies. Actually, it’s just one of those times that the entire economy woke up on the wrong side of the bed grumpy and is telling everybody: thumb-suckers not welcome here. And this must be your personal policy, if you are to prosper and thrive while most others do not. Which is, incidentally, all the time; fewer than 5% have 95% of the wealth flow to them all the time; the disparity is just more stark, the judgment of the critical marketplace more harsh and quick and visible at some times than others. You need zero tolerance for thumb-sucking, personally, or by anybody you permit in your world: staff, associates, vendors, even customers, friends, neighbors, media voices you listen to, authors you read. The power of association is an enormously powerful, irresistible force, for good or evil, for gain or loss, for growth or regression. You dare not discount or underestimate it. You can and should strategically use it for advantage.”
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Articles © 2009/Glazer-Kennedy Insider’s Circle LLC. All rights reserved.
The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series www.NoBSBooks.com, and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CDs and more: for information and to register, visit:
www.FreeGift.com |
$100k In One Night Using This One Little Trick
Gene Kelly had a BIG problem.
His company, Accelerated Trade Institute, was $250,000 behind their sales goal for the year…
…going into November.
And considering that most of Gene’s products were $1000 or less, the likelihood of Gene’s small company selling 250+ units in 8 weeks looked pretty slim.
That is, until he discovered…
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The Power of Leverage
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Gene knew if he kept doing what he was already doing, he wouldn’t reach his goal. So that’s when he made a very smart move:
…He asked for help.
But he didn’t ask just ANYONE for help. He went to his mastermind group (a gathering of like-minded entrepreneurs) and presented his problem.
…And sat back and watched the sparks fly.
You see, Gene “leveraged” the power of “multiple minds” coming together to solve his problem.
And boy, did they!
The advice Gene got from his mastermind group not only led to him exceeding his sales goal of $250,000…
($261,000, in fact)
…But better yet…
He sold that much in 2 weeks!
Want to know how he did it? Click Here
In this straight-talk interview, Gene reveals the exact steps he took to solve this dilemma. Even better, it will become abundantly clear how ANYONE can use this same strategy for lightning-fast product sales.
If you’re in a cash crunch, and you’re not sure where to turn or what to do, you’ll love what Gene has to say in this eye-opening interview:
See you there,
Mike Kowalski
Automated Marketing Solutions
P.S. Things are heating up here at AMS, gearing up for the introduction of our exciting “ready-made marketing system”. It’s just around the corner. When you go to check out Gene Kelly’s interview, you’ll automatically be given the “insider’s scoop” on this killer new program. Go there now:

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