Why People Fail – The Billionaire’s Secrets: OPM, OPR and OPC
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Up in the air. It’s a bird, it’s a plane – no, it’s SuperDan. By the time you read this, I will have flown to four cities and presented my ‘no-fail follow-up seminar’ and autographed books for four groups in L.A., Chicago, NYC and Orlando. And boy, are my arms tired. At age 20, this might have been fun. It still beats working for a living in a job. But it is annoying every time I hear politicians, particularly a certain recent presidential candidate, demonizing me for my success and suggesting that the Grand Canyon gap between my high income and others’ low incomes is evil and must be narrowed by government theft. In a recent episode of Gene Simmons’ show, his daughter ruefully said to him, “I think I’m taking on your work ethic.” To which he said, “Good.” I’m afraid I’m NOT the kind of Kool-Aid® the no-work-crowd wants to drink. I drive them away from Glazer-Kennedy with this kind of talk. I’m not sorry. And now that an overly generous economy has turned irritable and more demanding, and businesspeople and salespeople are having to dig in and work, I’m hearing a lot of whining. Most salespeople haven’t worked in ages. I was comparing notes about this with a friend last week and neither of us could even remember the last time we were “prospected” by a salesperson, followed up on by a salesperson we’ve previously bought something from. There’s crying in the car business, but no salesman or dealer from whom I’ve purchased new cars in the past 5 years has contacted me. There’s mass exodus of real estate agents in surrender, but none I’ve purchased a property from has contacted me to sell me another. Retail: from the clothing store in my hometown where I spent $1800.00 in my first visit two years ago…from the clothing store in my other home city, where I spent $500.00 on first visit…from a store in Vegas where I spent $2,000.00 on cowboy boots , no salesman has attempted contact. May they all be fired. May they all starve.
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Yes, in my WEALTH ATTRACTION book, I write in-depth about liberating yourself from the Work-Money Link. But I never said: don’t work, period. Nor did I suggest resenting it. I talked about injecting leverage into the equation, as many ways as possible: better customer or client selection; premium prices or fees with higher profit margins; better systems, delegation, outsourcing; smart use of media in place of manual labor; smart time management; money wisely invested. But I never suggested any or all of it as a substitute for work. I presented it as an enhancement of work. It would be more accurate, I suppose, to talk about breaking the strict hours for dollars link.
Leverage. So I want to promote my books. To do my four events in four cities in four consecutive days I used a chartered jet costing over $45,000.00. Sure, I could have flown commercial for a fraction of that cost; if careful and not choosy about routes and time, for as little as $3,000.00. But not done in a four day window. Done this way to minimize consumption of one of my most valuable assets, my time. Besides, I got InfusionSoft to pay for it. When self-made billionaire W. Clement Stone talked about “OPM” – Other Peoples’ Money – I listened very carefully. Plus, I tapped into InfusionSoft’s lists, and laid the burden of logistics on them. But this also allowed me to tap into Glazer-Kennedy lists and media in a different way, providing Bill with a way to serve Members, promote to non-Members, and support our Independent Business Advisors in four major markets at zero out-of-pocket cost. I created “banked leverage” with current or prospective publisher(s) by doing promotion few other authors could or would do. I hear you: “but I’m not an author and not interested in promoting books, so this doesn’t apply to me.” You wish I would talk about YOUR business – be it selling insurance or installing draperies or blacksmithing. But this is the way of all Renegade Millionaires: they’re masters at creating time efficient promotion for themselves and their businesses, with someone else picking up the tab. OPM, OPR, and OPC: other peoples’ money, other peoples’ resources and other peoples’ customers. But make no mistake: it’s not about avoiding work. In those four days, I did four days of hard, high pressure, exhausting work. But I’m leveraging it every way I can.
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The WHY PEOPLE FAIL articles are provided by Dan S. Kennedy, serial entrepreneur, from-scratch multi-millionaire, speaker, consultant, coach, author of 13 books including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S. Marketing Letter. WE HAVE ARRANGED A SPECIAL FREE GIFT FROM DAN FOR YOU including a 2-Month Free Membership in Glazer-Kennedy Insider’s Circle, newsletters, audio CD’s and more: for information and to register, visit: www.FreeGift.com.
First Ad Get 1 Measly Lead. Next Ad,187. How?
Back in the “bad old days”, Terry Izarek thought a good way to attract real estate leads would be to place a $3000 ad on the front page of the paper.
His ad rep complimented on how well the gorgeous ad built Terry’s “brand”, with his dashing picture and snappy logo.
So how many phone calls do you think Terry got with his $3000 “brand-building” ad?
One.
That’s right.
ONE.
(Hmm….let’s see, at that rate, Terry could’ve got a whopping 30 leads for slightly less than $100,000!)
Ridiculous? Absolutely.
Uncommon?
Unfortunately, No.
Over the years, I’ve heard countless horror stories of salespeople and small business owners losing their shirts on advertising that just doesn’t pay.
Some have gotten burned so many times they’ve grown “jaded” to the entire idea of advertising. They say things like “it’s a necessary evil” or “advertising is a big waste of money,
Nonsense!
By saying that, in essence, they’ve doomed themselves to a life of:
… cold-calling grunt work
… unreliable and unpredictable so-called “word of mouth” advertising
… praying they stumble into some great selling opportunity at yet another networking event.
Good thing for Terry (and his now considerably LARGE bank account), he didn’t make that mistake.
Terry knew that in order to steadily grow into a REAL business, he HAD to make his advertising produce a steady flow of leads.
He knew it could be done.
He just didn’t know how.
Fortunately, Terry decided to get help from a coach – a guy from his industry who had “been there and done that” … with ads that had proven time and again to generate massive numbers of qualified leads.
Under the guidance of his coach, Terry placed his NEW ad in the SAME paper.
The result?
187 LEADS in ONE DAY.
Hear Terry explain why this ad was such a monster lead-magnet in this tell-all interview.
Do you have a number of fool-proof, rock-steady, never-fail ways to get highly-qualified leads to contact you?
If not, you’re leaving yourself wide-open to be ravaged by the recession…to be ram-rodded by more advertising-savvy competition.
Don’t let that happen to you.
Flying by the seat of your pants in the lead-generation department is no way to run a business. It’s time to get serious. You don’t want to miss this call…
Get your notepad ready. Resolve to implement at least ONE great, proven idea (there’s a LOT more than that) you’ll hear on this interview.
Go there now.
You’ll be glad you did.
Mike Kowalski
Automated Marketing Solutions
P.S. As you listen to Terry and the other rags-to-riches entrepreneurs give these great tips on this call, keep in mind that AMS is going to be releasing full details of a HUGE new “done-for-you” program in the very near future. If you find yourself saying “I want to do this for my business, but don’t know where to start”…you’ll LOVE this new announcement.
How they went from selling 1 house per week to 5
In 2005, Bob and his wife Camille had the “appearance” of success.
They were an up-and-coming “top dog” husband and wife real estate team, and it showed to the tune of one house sold per week – darn good for just starting out.
But under the surface…
Although they had the appearances of building an “ideal business”, their personal lives revealed a different story.
They had no employees, and no real systems in their business, so calls were taken at all times of the night. A quiet, undisturbed mealtime with family was practically impossible…vacations were out of the question.
They had become slaves to their business.
At the rate they were going, they feared they might end up divorced…alienated from their kids…and, if they kept up their frantic pace, losing their health, their minds or both.
Something had to change.
And it DID change, BIG-Time.
By 2008, Bob and Camille were finally enjoying a “normal” life.
…the same year they sold 300 HOUSES.
So how do a hard-charging husband & wife real estate team go from a willy-nilly, stressed-out existence at selling 50 homes…to selling 6 TIMES as many, yet doing it while enjoying a normal, low-key, healthy life?
If you’re scurrying about like a gerbil on a treadmill, and no matter how frantically you try, you just can’t get ahead, you’ll be blown away as Bob shares the “blinding flash of the obvious” that led him to put simple systems in his business that produced a steady, predictable flow of highly qualified leads, day-in-day-out, like clockwork.
Knowing the lead flow was virtually unstoppable gave Bob and Camille the confidence to put the much-needed employees and management systems in place that would eventually become the “escape” that would forever alter their lives.
It doesn’t matter what business you’re in – as these formerly stressed-out entrepreneurs turned laid-back millionaires reveal their secrets, you’ll see how you can easily “swipe” their system and quickly put it into place in YOUR business.
You’ll love it.
Mike Kowalski
Automated Marketing Solutions
P.S. Want to know how you can simply “plug-in” an already-done-for-you lead generation system into your business (just like Bob and Camille’s), without all the “work?” of creating one for yourself? You’ll find details of our newest, hottest soon-to-be released done-for-you program at this site. Go there now.
From Cold Calling Gruntwork to Leads on Autopilot: A Step-by-Step System for Getting Leads to Call You!
Confused about how to get good potential leads to contact you, instead of you chasing them?
This is a question as old as sales itself.
Imagine a caveman, after killing a few too many critters on his daily hunt, deciding to go cave-to-cave, trying to find someone to trade him some firewood…maybe a flint or two for a couple of freshly-killed muskrats.
…even so, I still bet plenty of these “early salespeople” still met with rejection from their fellow cave-dwellers…
Okay, I’m being silly.
But, here’s what’s NOT silly – not much has changed in the world of selling.
It’s sad.
Salespeople and entrepreneurs are still under the caveman-like notion that the only way to find someone interested in your products or services is by…
…going “door to door”…
…cold-calling names on a list
…forcing your business card into the hands of anyone with a pulse at the local networking meeting
…perfecting your “elevator pitch” so you can be “ready” to pitch any unlucky schlub who bumps into you
Ridiculous, isn’t it?
Yep. Just ask Rick Brash.
Today Rick is a top-producing real estate agent in Canada. But it wasn’t always that way. In fact, Rick failed his first attempt at real estate.
But when Rick first started selling real estate in the 90’s, he was “taught” to get prospects just like our caveman – by going door-to-door.
So he quit.
He didn’t quit because he didn’t know how to sell. Rick, like most salespeople and entrepreneurs, by doing cold-calling gruntwork, he was wasting the majority of his valuable selling time talking to people who weren’t interested in his product or service.
But it all changed when he finally met a coach who revealed a system for getting an almost unlimited supply of qualified leads to call HIM…instead of him chasing them.
All of a sudden, Rick had more leads than he knew what to do with. He was thrilled to find himself spending the majority of his time talking to people who WERE interested in what he was selling…
…and the rest, as they say, is history.
So what did Rick do differently?
In this tell-all interview, Rick spills the beans on his entire lead-getting system.
It doesn’t matter if you own a small or medium-sized business; if you’re a salesperson, professional, or entrepreneur of any sort – you’ll be blown away by the “meaty content” in this in-depth interview.
If you’re tired of “pounding the pavement” and wasting your time doing caveman-like cold-call sales prospecting, you’ll be stunned how easily you can “steal” Rick’s simple system for getting leads to call you instead:
Click here to and hear Rick describe how he gets his phone to ring off the hook with qualified prospects every day
You’ll love it. I guarantee it.
Sincerely,
Mike Kowalski
President, Automated Marketing Solutions
P.S. We’re on the verge of announcing a way that YOU will be able to put a turn-key system like Rick’s into place for YOUR business…without having to “come up with” anything on your own.
Former Cold-Calling “Quitter” Turned Top-Performing Sales Pro Reveals:
“How To Get an Unlimited Number of Highly-Qualified Leads To Call You Day-In, Day-Out Like Clockwork”
Cold-calling stinks.
Just ask Rick Brash.
When Rick started selling real estate in the 90’s, the only prospecting advice anyone gave him was to go door-to-door.
And considering his hometown of Calgary was 25 below zero at the time, you would think Rick might have reconsidered this so-called “advice”.
Yet, even in the bitterest of cold, he would trudge up and down the street, knocking on doors. As you can imagine, he didn’t get results. People would slam doors in his face (and continued to do so even as the weather warmed).
So what did Rick do? He quit real estate altogether.
Which is what a lot of salespeople and entrepreneurs do – they quit or go bankrupt. It’s not that they can’t sell, or they don’t have a good work ethic…
…they’ve simply bought into Old-Fashioned advice about selling.
With cold-calling, the typical salesperson spends 70% of their time trying to identify leads, then trying to track those leads down and get their foot in the door…
…a whole lot of work for meager results.
There IS a better way.
You see, a few years later, Rick decided to take another shot at real estate. But this time, he knew he would have to do things differently.
And that’s when he discovered a secret process that gets interested leads to call you – instead of you chasing them.
Here’s where you can go to hear Rick spill the beans on his entire lead-getting process.
In this content-rich interview, Rick reveals the exact system he’s used for years to get tons of highly-qualified leads coming to him day-after-day, month-after-month, like clockwork…
…and it still works, even during what many would say is the worst real estate market in history.
Even if you’re not in real estate, this interview will open your eyes to a whole new (much more effective) way of getting tons of hot, pre-qualified leads to call you:
As you listen in, you see how easy it is to “steal” many of Rick’s secrets and quickly apply them to your business, including:
- The Biggest Mistake most salespeople and entrepreneurs make with lead generation ads (HINT: it’s not the ad or the media)
- The very best way to get leads to begin calling you, even if you’ve never done any “real” marketing before
- The 3 types of lead-generation methods he uses for maximum impact
- The crazy reason some of his best-performing ads never actually mention him or his business
Check it out now. I guarantee it’s worth every minute.
Mike Kowalski
President, Automated Marketing Solutions
P.S. When you listen to this eye-opening interview, you SHOULD be wondering “how do I do this for MY business?”…Great News…soon we’ll be releasing details of a new program where you too can get an “auto pilot lead generation” system like Rick’s built FOR you.







