Find answers to some of your more pressing questions surrounding hotline technology in today’s Real Estate market.

You may have just finished listening to the “Ask Rick Brash & Mike Kowalski Training Call and Post-Conference Webinar”, in which case you should have already been supplied information on:

1. How Hotlines Work And Why It Is Still So Important To Be Using Them.
2. What Is The Difference Between The Two Hotline Formats…Information Hotline (Unbranded) and USP Property Tree Hotline (Branded) – Why Do I Need Both?
3. What Are The Key Elements Everyone Should Pay Attention To When It Comes To Creating Marketing Scripts?
4. How Do The Various AMS Reports Available Help Members To Really Understand The Effectiveness Of Their Marketing And Track Their ROI?
5. What You Do Once A Lead Has Left Their Information In The Form Of A Message?

But, perhaps you want to know more?

Post a comment below to have your questions answered by the experts!

Or, in case you missed the INVITATION ONLY webinar you can access the replay by clicking the image below;

Once again, thank you for your feedback and we hope you enjoyed the call!

To Your Marketing Success,

Mike Kowalski
President & Founder
Automated Marketing Solutions

It’s never too late!

Hi, it’s Mike Kowalski from AMS. It was great seeing everyone at the Craig Proctor SuperConference in Anaheim this October. What was really encouraging was the positive upbeat atmosphere.

We were very pleased with the number of people that took advantage of the specials we offered at the conference. In fact we now have 70% of the attendees from that conference working with our solutions today.  Now, the reason you’re here today is to take advantage of our “Last Chance Offer” for those of you who may not have had an opportunity to attend the event.  Or perhaps you were there but had to leave early, or maybe you just wanted some more of your questions answered!   There are a lot of reasons people don’t take advantage; maybe it was not in the budget, maybe you already have a hotline with another vendor, maybe the timing wasn’t right.  Whatever the reason, this “Last Chance Offer” covers them all.

So here is what you can do.  It will only take a minute and you can be up and running today with AMS Hotlines.  Just go to the link provided below and it will take you to our sign-up site where you can get all the details on this Special Offer.  Or, if you prefer to speak with one of our representatives live because you still might have a question or two you can contact us at 1-800-458-1899.  Our team will be able to help you.

Thanks for your time today. I look forward to serving you soon.

YES! I Want To Take Advantage
Of Craig Proctor’s SuperConference Hotline
“Last Chance Offer”
Before It’s Gone!

Best regards,

Mike Kowalski
President
Automated Marketing Solutions

Technology is moving so fast these days that every time you turn around, the hot new, cutting-edge toy you just bought becomes almost instantly obsolete, or at least dated, by the latest and greatest new thing. It’s no wonder, then, that some agents have succumbed to the belief that recorded telephone hotlines, as a direct response mechanism, are outdated and inefficient. After all, isn’t everyone on the internet now?

Well, it’s true that the worldwide web has infiltrated our households. In fact, in a June 2010 study, 266,224,500 of the 344,124,450 people living in North America were internet users – that’s a penetration of 77.4% and a growth of 146.3% in the last 10 years. Pretty impressive right?

While it’s true that millions and millions of North Americans are on the internet now, let’s not forget that old bit of technology…the telephone, more specifically the cell phone. Cell phone usage has taken the world by storm in the last decade. In a 2007 study, 846.8 of every 1,000 people in the US owned a cell phone and 2/3 of these also had a landline. At the end of 2009, there were 4.6 billion cell phone users worldwide … 300 times as many as there were just 20 years earlier.

My point is, BOTH internet and telephone usage is huge. As a society, we widely use all forms of technology to remain connected, so just because the internet is newer, and perhaps sexier, doesn’t mean it’s the only way people seek information.

Can you think of many major, successful companies that don’t have a telephone presence as well as a web presence? Coca Cola’s is 1-800-GET-COKE. Audi’s is 1-800-FOR-AUDI. Hilton Hotel’s is 1-800-HILTONS. Why do you think that is?

Well, these mega companies offer their prospects a way to reach them by phone (as well as internet) because despite how widespread internet usage is, telephone usage is just as much a part of our lives. The fact is that both the internet and a telephone hotline are perfect vehicles for your direct response ads because both offer prospects an easy and non-threatening way (available 24/7) to get the information they’re after without having to speak with an agent.

Talk to any of Craig’s mega successful members and they’ll tell you that their most effective campaigns offer both a hotline number and domain name for prospect direct response.

So why is it that some agents aren’t seeing the results they desire with their hotline leads? In 99.9% of cases it’s because they’re not using their hotline effectively.

Take Advantage of The Risk Free Trial for Craig Proctor Real Estate Hotlines

As you know, Craig highly recommends that you use two different kinds of hotlines in your business: the Information Line for your less branded/fly under the radar ads, and a USP/Property Tree Hotline for your branded ads. We won’t go into detail here on the differences between the two, we all know that we should use both, as they achieve different results.

The net result is you end up with a lead.

Don’t believe me? Ask Rick Brash.

Most of you are familiar with Rick’s hotline story – how he generated 3,766 hotline leads in three months, resulting in $243,555.65. This is probably why he calls it his “AMS Freedom System.”

Can you say the same?

Take Advantage of The Risk Free Trial for Craig Proctor Real Estate Hotlines

So what does Rick do that’s different from you?

Well, for starters he puts his hotline number everywhere. Rick firmly believes that the secret to success is to use a multi-layered approach to all of his lead generation. Why not give the prospect a choice of how they want to obtain their information? According to Rick, while many leads are good leads, he finds the hotline leads are grade “A.” If someone takes the time to write down the number and extension, call, listen to your recording, then leave a message, that’s a good lead.

Why else does Rick like hotlines? Well, he says it removes you from being “the gatekeeper.” Real Estate agents fall just shy of lawyers and salesmen in the eyes of public popularity – and the non-threatening, recorded message simply allows the reassurance that your prospect won’t be pushed into a hard sale. The hotline is there simply to incubate the request and nurture the prospect.

If you have used a hotline in the past, or are using one now, do you know your message vs. call ratio? Rick does, and it’s around 20%. Considering the average is about 3-6%, wouldn’t you say he knows what he’s doing?

Why is his ratio so high? Rick has developed a mastery of scripts. He has done years of testing and found the perfect script-writing formula. Interested in knowing what that is? Want to know what personality type and voice he’s struck gold with? How about the secret to it sounding natural and not like it’s being read?

Click on the special webinar we did with Rick below to find out!

Take Advantage of The Risk Free Trial for Craig Proctor Real Estate Hotlines

Here’s a last very important point. Neither a recorded hotline nor your website should cost you anything if you use them effectively. Whatever minor monthly upfront costs you incur will be more than paid for in a single deal, so don’t use cost as a reason to not offer your prospects easy access to you.

Click on the video above and you can see the full webinar that we did with Rick Brash explaining all of this information!

Take Advantage of The Risk Free Trial for Craig Proctor Real Estate Hotlines

When you sit back and think about it, what is $5,000.00 in Commissions? In today’s market, it represents 1 or 2 deals at the most, correct? Now, to achieve that, how many qualified prospects do you need to attract to get those 2 deals in a month?

If you really understand this, THEN you really know your closing rate on GOOD, QUALIFIED PROSPECTS. Now understand this — I am not talking about someone that has a pulse and you said hello to 6 months ago – I’m talking about someone that has made it through your first set of qualifications, raised their hand and said “I’m interested in buying or selling a home”.

Let’s assume you’re an average closer which means you’ve got a closing rate of 25%-30%. This being the case, you only need 10 good qualified prospects to get a couple of closeable transactions. The next question is, how many leads do you need to get 10 Good Ones? To get 10 good ones, you are going to have to get at least 100 prospects to raise their hand to say they are thinking about buying or selling. If your Hotline hasn’t generated 100 new leads, then you have already identified your first mistake.

MISTAKE #1 – You Haven’t Done Enough Advertising … Craig sold over 500 homes per year, and if you haven’t noticed, he compelled prospects to raise their hand by offering them multiple ways to get information that provided solutions to their problems, needs, wants and desires. One of those ways was by sending them to a Toll Free number (98% of the homes in the country have some type of telephone). And why did he work this way? Because:

“It’s A Proven Fact That You Will Generate
3-10 Calls By Using Recorded Messages”

Toll Free Hotlines are extremely effective as you know from listening to Craig or any one of his successful Coaching and Grad Members. Ask any of them to do away with their Hotlines and listen to what they’ll tell you. If you don’t put the message out there for potential buyers and sellers to see, you’re not going to generate any calls.

And this leads us to some excellent next questions:

1. How often are you advertising? Is it once a month or once a week?
2. Do you test multiple ads? You can use different types of ads even in the same Publication, to attract different types of prospects.
3. How many publications are you in? One, two, more? There are the weekly community newspapers, The Pennywise or Thrifty Nickel and other similar type papers that are inexpensive and can be a gold mine.
4. Do you use other types of media to advertise and is your Toll Free Number with its 4 digit ID# on everything? And it doesn’t end there! There are postcards, flyers, billboards, benches, tag-on promotions with restaurants like Pizza, Chinese Food, storage facilities and cleaners. Literally, there are all kinds of places where you could include a Toll Free number that offers one of a dozen different “FREE REPORTS”. You can put your toll free number on your website. Use on-line advertising to place ads in free on-line publications such as Kijiji or CraigsList and make sure you not only include your website but your toll free number as well.

Limited Time Promotion!
We’re Waiving Activation and Cutting Your Monthly Fee! Save $110

So, if you want more calls, then DO MORE! Incidentally, doing more doesn’t have to cost a whole lot more. Be creative. Shop around for deals. Call the different publications and ask for advertising space that becomes available at the last second – you can save a bundle! This brings us to the next mistake 75% of Quantum Leap Members make…

MISTAKE #2 – Only Having 1 Hotline (Info Line) and Not Getting The USP/Property Tree … Here’s some information you probably don’t know. Craig Proctor worked with AMS for 12 months to develop a Property Tree System that actually gets prospects to leave their name and phone number. The Info Line flies under the consumer radar, does not identify you as a realtor and therefore, non-threateningly attracts a certain kind of Prospect. The USP/Property Tree clearly identifies who you are and offers different kinds of solutions for home-buyers and home-sellers.

Some of our customers try to scrimp and save a few dollars by trying to do 2 different jobs with 1 Hotline.

IT DOESN’T WORK!! By trying to save, you ultimately end up costing yourself Thousands of $$$ in lost sales.

Double Your Calls With The USP/Property Tree…

In case you don’t know, you’ll get 3 to 10 times the calls by advertising your Recorded Hotline Number, plus you can track your advertising. So this raises the following question!

WHY WOULDN’T YOU USE THE SAME SYSTEM CRAIG USED TO GENERATE MORE SALES???

You KNOW Craig would not have invested money on something that didn’t generate a profit. Over 90% of the Coaching and Grads use 2 Hotlines. And why not when it works! And the good news is that it WILL work for you. With the reports it will tell you:

• Which newspapers get the best response
• Which days of the week are best
• If the front works better than the back
• Whether the left hand page is better than the right side
• If the top of the page is better than the bottom

That’s the beauty of 4 digit tracking. You can have the same property advertised in 3 different publications all with a different 4 digit ID number. It’ll even track where the caller goes after they listen to a brief description of the property. You will know which is more popular: the “How To Buy This Home Or A Home Like This For a Super Low Down Payment” or “How I Will Guarantee The Sale Of Your Home”; or maybe it’s “The Buyer Profile Service” that gets prospects to leave their name and phone number.

MISTAKE #3 – Having a Hotline From Another Company … Saying that all Hotlines are the same is like saying “All Men are the Same” or “All Women are the Same”. In general, some aspects may be similar, but I’m sure you wouldn’t settle for just anybody as a partner. And you don’t need to! Remember, YOU have certain needs, wants and desires? YOU expect a lot more and so does Craig. And that’s why we’ve worked together for over 10 years. To work with and develop the extra that he is always looking for. After all, Craig could have used any Hotline Company out there, and there are lots. So why did he choose AMS? I’ve already given you the answer.

Get Your Hotline Now!
We’re Waiving Activation and Cutting Your Monthly Fee! Save $110

Craig Designed Both Hotlines So He Could
Get Exactly What He Knew Would Work!

People use other Hotline providers for one basic reason, because they may be cheaper, not Better! And that’s a huge mistake. If you saved 5 cents a minute, wait…better yet, let’s say you saved 10 cents a minute, and you used 200 minutes per month – you would be saving $20. If you lose 1 deal in a year’s time, using another Hotline provider, how much did your $20 saving cost you. If your average commission per deal is $2,500, it just cost you $2,480.

Using Another Hotline Company
Can Cost You $$$ per Month!

No other company has Hotlines designed to work like Craig’s. And look how successful he is. Isn’t that the model you want to follow?

MISTAKE #4 You Don’t Have A Hotline… Ooooooops! That’s a big one. Many people are making the mistake of directing prospects to their websites only. Give your prospects a choice of how they will get information from you. Don’t rule out the people that may not have access to the internet or a computer. And heck, then there are those people doing drive-bys for homes they want to look at and will call your number from their cell phone to get the information quickly. If you’re not letting a hotline work to make you money, you need to get one NOW! Call us at 1-800-458-1899.

Don’t Wait to Activate Your Hotline
We’re Waiving Activation and Cutting Your Monthly Fee! Save $110

To your marketing success.
Mike Kowalski
President & Founder
Automated Marketing Solutions