Welcome to this week’s Marketing Minute Tip. If you’re like most business owners out there today you’ve probably spent more than your fair share of tedious hours researching, writing, rewriting and stressing over creating profit-producing ads for your business.

All you really need to know is the 3-step fool-proof formula for writing ads. So what is it?

You may have even purchased information products or taken courses or just spent hour after hour studying other great ads and in the end you’re not sure you’re any better off than when you started. Although it’s not a great place to be, there is hope.

Identify the problem your ideal prospect is having,
Agitate that problem or their pain by using emotionally descriptive examples they can relate to,
and give the prospect the solution to their problem!

Here are a few of my favorite examples of how this works…

Example 1:

WARNING – Don’t Hire Any Financial Planner Until You Read This FREE Report!

Any Town, ST – Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.

In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask An Advisor Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most Advisors would prefer you never asked them about!

Example 2:

Warning! Don’t Even Think Of Using A Travel Agent Before Calling the FREE Traveler Awareness Hotline!

Las Vegas – If you’re going on a trip, and want to find out how to get the best deal on your travel expenses…make sure you don’t get ripped off! Did you know that many travel agents will steer you towards the trip that they make the most commission on, instead of what’s best for you? Well, if you’d like to make sure you get the best deal that’s right for you, we have a four and a half minute, toll-free recorded message that reveals the TRUTH about how to always get the best deal on travel! Call and listen NOW, before you use any travel agent! Call 866-333-6666 NOW, 24 hours for a FREE recorded message! Discover what most travel agents don’t want you to know!

Example 3:

Stop Wasting Money On Rent

Before you spend another cent on rent, know that there are several options to help you own a home of your own. Every month, when you write your rent check, you’re helping someone else build equity, prepare for the future, pay off a mortgage. You could be doing all of this for YOURSELF. But you’re not, because you probably think that renting is the only option in your situation – IT’S NOT! If you earn a modest income, then you can buy a home of your own. You don’t need tens of thousands of dollars to put down, you don’t have to have a perfect credit rating, you don’t even have to be 100% sure that you want to buy right now. A FREE Special Report explains how you can break out of the renter cycle and into home ownership. To hear a brief pre-recorded message about how to order your copy of this free report, call 1-800-111-5555 and enter ID# 4141 or go to www.RentFree.com. Every dollar you pay in rent, is a dollar you’re NOT investing in your future!

You’ll also notice that in every case, these ads not only provide an easy, clear-cut solution, but one that helps you identify who the prospects are and provides a means for marketing to them again and again and again. Strategic, systematic and consistent ads are the solution to lucrative marketing, not struggle, strain and study.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip. Now, as staggering a statistic as the subject line is suggesting, it is true. But the reality of the question is more complicated than the solution!

You see, there are two types of advertising “Image” advertising and “Emotional Direct Response” advertising. The first touts your products, services, title, and other aspects of your business that are important to you but NOT to your prospects and clients.

The second, and more valuable of the two, focuses on your prospects’ REASONS WHY they buy from you.

For example, your typical image style ad for a chiropractor talks about how great the doctor is, their credentials, philosophy, mission statement and so on.

Emotional direct response advertising talks about your prospects’ wants and needs and the solution you can provide to them.

For example, if I pre-arrange my funeral, am I buying a plot to be buried in, or am I buying “Peace-of-Mind” for myself and my family? If I purchase an air conditioner am I buying a piece of cooling equipment or am I investing in a comfortable environment so I can sleep at night? If I buy a house, am I buying shelter for my family or a home for us to make memories in?

Technically the answer is both. However, it is the latter response that is the correct one. And it is this one that your customer will connect with when they make a buying decision. Once you see the connection from this perspective you will better understand your customers’ Buying Motives. And understanding the buying motive will ensure that you are marketing your products and services in the most productive way possible.

If it turns out you’ve been pitching the object or service all this time instead of the need or want that product or service solves don’t be too frustrated. It’s never too late to get on the right track. And this is one reason why I share these Weekly Marketing Tips. AMS tries to introduce exactly how you can use all aspects of Marketing Tips ad Technology to close more sales than you probably ever dreamed possible.

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute. An interesting subject line for sure. And the best part is that this is achievable! And it can be done with Voice Broadcasting! It’s a simple process really and to demonstrate it to you I am going to show you 5 ways to get started.

Maintain Your Past Client Base - In any industry a large percentage of new business comes from old business. Therefore, it only makes sense that you make the effort to maintain a good strong relationship with your client base – and Voice Broadcasting helps you to do just that.

Follow Up With Less Motivated Prospects - You’re so busy following up with prospects that seem highly motivated you don’t have time to follow up with the others…but THEY are prospects too! Imagine sending a message out to every single person you’ve talked to or sent information to just to let them know you’re available to help them with any information or service they may need. Think they’d be impressed? Probably, even if they didn’t call you back. That’s why you send another message every month for the following three months, proving to them you really want their business, and you’re willing to work hard for it. You’ll get a few more clients from it and all it cost was a couple of minutes of your time.

Inform Your Prospects of Promising Opportunities – Personally, imagine you had the time to call every single prospect you have; every single time a new opportunity became available. Well… now you can. Simply divide your database of clients into separate categories, and every week send a personal message telling them about these new opportunities and how they can benefit from them.

Keep Prospects HOT – How many times have you lost a prospect because you haven’t had the time to follow up with them often enough, or in a timely enough fashion? If it’s once, it’s too many. With Voice Broadcasting never let a prospect go cold again! Send a message out to all your prospects every week or two, letting them know that you’re still available to help them. You’ll be surprised how many take you up on your offer.

Make Your Direct Mail Pieces More Effective – We all know that most people open their mail over the garbage – and if they don’t recognize your name, or they suspect you’re in “sales,” your piece will hit the garbage long before it’s read. So let your target market know you’re sending them important information… with one simple message you will have gotten your piece at least twice the attention than by simply sending it out cold… potentially doubling your profits!

If you would like to learn more about Voice Broadcasting or learn more about any of the other AMS products, services or Marketing Membership programs, go to: www.AutomatedMarketingSolutions.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to Automated Marketing Solutions Weekly Marketing Minute Tip. Many small business owners are asking why newsletters are so important. What does it mean to their business? Why is it necessary? Do you know the answer?

There are some key reasons to be sending out a monthly newsletter and why monthly newsletters have contributed to the success of many businesses.

It’s more important than ever with the poor economy and stiff competition to stay in front of your customers and prospects at all times and to be building trusting relationships. With a monthly newsletter, you can do this in a fun, non threatening way.

Monthly newsletters are a great way to stay in touch with your client base or to further educate prospective customers. Buying during a bad economy (especially big ticket items) can be a very emotional undertaking. The more your prospect is educated, trusts and understands how you can help them and what your company is all about, the more comfortable they will feel when choosing who they want to buy from and deal with.

You can trigger referrals by including a referral contest in your newsletter. Perhaps give away a gift certificate or a free dinner at a popular restaurant in your area. Have a quiz to see how much they know. Make it fun. Include jokes and general items of interest and important dates in that month.

You can get more people into your business or have the opportunity to up-sell by including coupons for dollars off of their next purchase of product or a procedure. It’s a great way to introduce new services, technology and techniques.

It’s an effective tool for giving updates or changes to your business and industry in general. For example, you may be moving to a bigger location or expanding your existing location, you may have a new employee or you may be introducing workshops or seminars or, you may be having a special event. You might be teaming up with someone else of interest in your industry that complements what you do. It’s a great way to introduce other people of importance that you may be doing work with, or are being educated by, or that you’re associated with. Have an “Expert” of the month and publish one of their articles. Have a “Customer of the Month” and share their success story. Have some articles of interest.

You can have a special interest story from one of your clients talking about their experience with your company and the product/service they bought. People love to hear about what’s going on in any business they are interested in and there’s always a story to tell.

Essentially, your customers and prospects will know what’s new in your business on a monthly basis. How often have you gone somewhere else for a service or item because you didn’t know your existing supplier had it? Think of the dollars they lost because you went somewhere else.

It will help to keep your database of contact information up to date.

Keep these things in mind when putting out a newsletter:

• Keep your audience in mind and give them information that’s pertinent to them
• Make it educational
• Have a few good core articles, a message from you, tidbits, industry news, cartoons etc.
• Special offers should be included
• There should be a section that prompts them to refer a friend
• Include a coupon
• Keep it clean and simple and stick to your deadline (build in a cushion for unexpected delays)
• Get customer feedback. It’s important to be putting what they’re looking for in front of them.

Newsletters are one of the least expensive advertising and marketing tools. Some companies offer great inexpensive templates that you can follow or you can take a crack at it and create something unique yourself. Good luck and I hope to get a copy of your newsletter soon!

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

Welcome to this week’s Marketing Minute Tip. Over the last few weeks we’ve talked a lot about various technologies that make your marketing life easier and more hands-free. Last week we talked about creating your Special Report. This week, I’d like to share with you what I think are the most important things you can do to get your special report read. So here goes:

The first step is that you ABSOLUTELY MUST respond within 48 hours of receiving the prospect’s request for the special report. If they’ve requested your Free Report, you’ve got to email and/or mail it. If you wait a week they’ll have forgotten they requested it and the lead has less value. The good news is this process can also be fully automated.

Now when you mail the Free Report there are some rules you should follow:

• Use a real stamp.
• Use a number 10 envelope for a 1 to 3-page report
• When addressing the envelope, hand write the name and address of the recipient or use a hand written type of font from your computer
• On the top left corner of the envelope, fill in the address of your business but not the name. (What you are trying to accomplish is not to have your mail piece look like its advertising or like it even came from a business in order to maximize your open rates.)

After you mail the special report, you should then:

Call the prospect either before or after you’ve mailed it. Your script should read something like this: “Hello Mr. Ambrose, its Jack Lambert from Re/Max. I’m calling because you requested our free report on the 6 most common home seller mistakes and I just wanted to verify your address so we can get it out to you today. By the way are you thinking of selling your home?” That opens the dialog and introduces the prospect to you.

If you mail your report without calling ahead of time, you should call 4 days after you’ve mailed it and the script you should use is, “Hello Mr. Ambrose, it’s Jack Lambert from Re/Max, I’m calling to make sure you received our free report we mailed to you a couple of days ago. I see you requested the report on the 6 most common home seller mistakes, are you thinking of selling your home?”

Mr. Ambrose should be familiar with Jack’s name because it was on the free report so the phone call wouldn’t be a complete surprise to him.

Still other marketers follow up with a Voice Broadcast immediately after someone requests their free report. Now when I say immediately I mean that if a message was left at 10:00 in the evening the system would be programmed to send the voice broadcast during the hours of 9:30 a.m. and 3:30 p.m. That’s the time when the prospect is least likely to be home so your message can be left on their answering machine.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

Today I’ve shown you how to create your Special Report. Next we are going to examine how you can “Get It Read” so stay tuned.