Welcome to this week’s Marketing Minute Tip. This week I’m going to share with you some of Real Estate Professional Craig Proctor’s best-kept marketing secrets. Secrets he usually reserves exclusively for his high-dollar coaching students. His students pay as much as $3,000 a month for access to this information but he has graciously agreed to allow me to reveal a few of his best profit-producing tactics with you.

Secret Selling Tip #1

Offer a guarantee. We may not like hearing that because it sounds a little bit frightening. We are being asked to make a commitment to someone we barely know (our prospect) and then we hope they don’t take advantage of us…especially if it’s a great guarantee like: “Your Home Sold In Under 120 Days or I’ll Buy It For You” or “Try It For 90 Days And If You’re Not COMPLETELY Satisfied, Bring It Back For a Full Refund.”

But here’s the secret to this tactic? Anywhere from 93 to 97% percent of the people who buy from you will NEVER take you up on it. Even if they’re justified in doing so! Why? Because it’s more work for them! Sure, they want the guarantee. They want to know they have an “escape” route, that no decision is final, that they don’t really have to commit. But here’s the reality! Once that purchase or decision to use you is made, unless you completely blow it, the customer rarely bothers backing out. Again, it’s just too much work.

Secret Selling Tip #2

Offer a unique service or program your competitors don’t. This is one of my favorites and one Craig does remarkably well. You see, being in the Real Estate business, Craig Proctor has A LOT of competition and really needs to be creative in how he sets himself apart.

So, every Sunday he runs a Sunday Tour of Homes program where he opens 12 homes, each for 10 minutes with 15 minutes of travel in between each one. This gives his buyers the opportunity to see as many homes as possible in the least amount of time.

Another clever technique is Craig’s unique buyer profiling system where buyers can sign up to receive priority access to all new listings matching their criteria including bank foreclosures, company owned properties, distress sales, and more.

But these don’t just apply to the Real Estate business. You can use the same principles in a retail store, physician’s office, service provider, you name it. Instead of offering priority access to Real Estate listings, you offer priority access in the form of exclusive shopping hours, first-rights to prime doctors’ appointments, etc.

Secret Selling Tip #3

The last tactic we’re going to discuss involves comparison shopping. Here you do the homework FOR your prospects instead of making them do it on their own. Why? So you can influence what they compare and how they interpret the results. Here’s an example:

Being a realtor, Craig would use the MLS or Real Estate Board data to draw his comparisons. You would use whatever similar agencies exist in your field. Using this technique, one of his advertisements might read something like:

“Craig Proctor sells his listings for 99% of the seller’s asking price but the average realtor, according to the Real Estate Board average, only sells their listings for 95% of the seller’s asking price. That means Craig gets approximately 4% more for his sellers than other realtors. And on a $500,000 house that’s $20,000. More than a little pocket change!”

You can also use this technique when comparing how long it takes you to sell something, your refund rate, your client retention rate, etc. The applications really are limited only by your imagination and trackable results!

If you would like to learn more about the Marketing Strategy we reviewed today go to www.YourMarketingRobot.com

Or, to see more information about our complete membership system, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute. So, who’s Emotions Are You Arousing? Would you like to see 4 Steps To More Effective Marketing? Good! Then read on.

No one cares how polished and pretty your marketing is. If it doesn’t arouse your prospects’ emotions, if it doesn’t get them emotionally invested, then it doesn’t work. And worse, it’s costing you big money.

So how do you fix it? With 4 simple steps!

Get Attention!
Tell an interesting story in a believable way.
Offer an incentive to take action…NOW.
Ask for action, and make it easy for people to take it.

Did you know 80 – 90% of the success of any ad is the direct result of how well the headline gets attention? It’s true.

And if you don’t believe me, just take a look a look around the next time you’re standing in line at the grocery store. What does every magazine have in common? (Hint: Headlines like these…)

• Ten Ways To Keep Your Man Happy!
• Drop Ten Pounds In Two Weeks — Without Dieting!
• O.J.’s Shocking Revelation Sinks Defense!
• How To Double Your Money In One Year!
• The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You!

Now whether or not you read…like…or even approve of…the publications running these headlines, the fact is you’d have to be blind not to see them. And that’s the point.

Can you say the same about your advertising?

As for the remaining 3 steps to more effective marketing, just take a look at how cleverly they’re been incorporated into this postcard…

WARNING - Don’t Hire Any Financial Planner Until You Read This FREE Report!
Anytown, ST - Did you know that all financial planners are not the same? And, if you need to get some help planning your financial future, you need to be sure about who you’re dealing with before you make any moves! Most people really don’t know what questions to ask or what things they should be aware of. When it comes to your money, you had better know! Picking the right planner can be wonderful, but picking the wrong one can be a big mistake.
In today’s economy, you cannot afford to take any chances with the wrong advice or the wrong advisor. We have prepared a FREE REPORT called “The Nine Questions You Must Ask Agents Before You Hire Them!” To get a FREE copy of this report, call 1-800-666-1040, 24 hours, for a FREE RECORDED MESSAGE. Call NOW…and find out the questions most agents would prefer you never asked them about!

Did you catch them all? How it got your attention right away, told an interesting story in a believable way, offered an incentive to take immediate action, and then made it easy for people to take that requested action?

These are the 4 secret ingredients to any great advertisement and now they’re yours! So go forth and prosper!

Next week we will take a look at an advertising technique that could raise your response rate by 500%. Until then, if you would like to learn more about the Marketing Strategy we reviewed today go to www.ColdCallQuitter.com

To learn more about any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, go to www.ProspectsToProfits.net or call us at 800-858-8889 right now!

Welcome to this week’s Marketing Minute. So how exactly do you “Mine your own business” as I suggest in this e-mail’s headline? By getting clear on your job title.

And I don’t mean your title as an owner, president, vice president, CEO, manager, attorney, doctor, realtor, etc. I mean your title as a MARKETER! You see, no matter what profession you’re in and no matter what your job title, you are at the very core, a marketer.

At least, if you want to be hugely successful and embarrassingly rich that is! Why? Because without playing this critical role, without a fool-proof, automated, effort-free marketing system to rake in the wealth, all you’ve got is a fancy title and a whole lot of unpaid bills.

Which is where this e-mail’s headline comes in, “Mine Your Own Business Before It Mines You.” If you don’t have a system for mining your business, for attracting, processing and reselling clients, your business is going to mine you of your energy, your resources and your capital until there’s nothing left.

So how do you “Strike Gold With Your Marketing?” By learning how and implementing easy-to-use marketing tools like Voice Broadcast, Recorded Messages, Niche Websites and more. You see, it’s not just any one thing you do. It’s about how you apply and integrate ALL the things you do. And that’s what we intend to do over the next year. Present you with the opportunity to see for yourself what all the things ARE and how you KNIT them together.

So, when the next e-mail entitled, “Are You A 1-Percenter” lands in your inbox, have a look. Dare to be different and peek inside to see why our clients send us rave reviews like these everyday…

“It’s the 21st Century, and if you’re not using today’s technology available to increase your responses (and sales) by 200% or more, like all my clients and students do… you’re making the biggest marketing mistake you could make.

Automated Marketing Solutions has the two things every business owner or sales person must have: Easy to use, inexpensive tools to capture leads in ways you would not otherwise get; and, a complete understanding of real direct marketing.

Bottom line, if you’re not using automated marketing technologies; and if you’re not using Automated Marketing Solutions as your outsourced provider… you’re costing yourself a fortune in lost cash you cannot afford to lose!”

Jeff Paul
President
Hidden Profits Advertising, Inc.

If you would like to learn more about the Marketing Strategy we reviewed today or learn more about this or any of the other AMS’ products, services and Marketing Programs and how we can turn your prospects into profits, give one of our reps a call at 800-858-8889 right now!

Next week we are going to explore the difference Voice Broadcasting and Niche Websites can make in your business.

Welcome to Automated Marketing Solutions “Weekly Marketing Minute”. Starting today and for the next 52 weeks, we will be sharing with you, our best TIPS on proven marketing strategies and marketing technology products. These tips are provided to help to educate you on how to get more qualified leads and how to convert those leads to clients. These tips will also teach you how to build and strengthen your existing business relationships so you’re never losing a client to your competitors, your clients are buying from you over and over again and, they are giving you referrals. What could be better?

It is AMS’ intent to leave no stone unturned when it comes to your marketing education and success. So let’s get started with this week’s tip…

The very first thing you must do is become clear on your job title. What do I mean by that? I don’t mean your title as a business owner, president, lawyer, doctor, financial advisor, realtor, etc. I mean your title as a MARKETER! You see, no matter what profession you’re in and no matter what your job title is, you are at the very core, a marketer; at least if you want to be hugely successful that is! Why? Because without playing this critical role, without a fool-proof, automated, marketing system to rake in the wealth, all you’ve got is a fancy title and a whole lot of unpaid bills.

If you don’t have a SYSTEM for attracting qualified leads, turning those leads into clients and generating new business from your existing client base, your business is going to suck you of your energy, your resources and your capital until there’s nothing left.

So how do you “Strike Gold with your Marketing?” By learning how and implementing easy-to-use marketing strategies and marketing tools like Voice Broadcast, Toll Free Recorded Message Hotlines, Niche/Micro webpages (or squeeze pages as some like to call them), lead incubation systems and more… You see it’s not just any one thing that you do, it’s about how you apply and INTEGRATE all the things you do both online and offline and that’s what we intend to teach you over the next year. We are going to present you with the opportunity to see for yourself what all these tools and strategies are and how you knit them together to create an air tight marketing program.

So, when the next email lands in your inbox from us, have a look. Dare to be different and peek inside to see why our clients send us rave reviews and success stories every single day.

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.

To your marketing success,

Mike Kowalski
President
Automated Marketing Solutions

Welcome to this week’s Marketing Minute Tip. If you haven’t written much copy because you don’t know how or because you just don’t like to, don’t worry. You see, it’s not nearly as difficult as it looks and I can walk you through the hardest part, writing headlines, in just 3 easy steps. I’ll even go so far as to confess more than 80% of the time you won’t even need an ORIGINAL headline.

And here are the 3 easy steps.

1. Bait the hook. Your copy has to attract your target market. It has to look like the tasty meal they’re prowling for. How do you bait the hook? This is really simple. You just answer the question, “What’s in it for them?” as loudly, clearly and quickly as possible. This works because the average American doesn’t have time to sift through a lot of clutter and clever messaging.

Take a moment and think about it. If the average North American consumer watches about 4 hours of TV a day, that’s about 100 commercials. They drive to and from work, probably with the radio on, so there’s another 25 to 50 commercials. Then there’s all the billboards they pass along the way, the newspaper with at least 200 ads, plus the direct mail solicitations they get every day and of course those wonderful Tele-marketers.

The competition for attention is fierce and that means you’ve got to do your part in creating something that jumps out at your target market, something that screams “Hey, are you this person?” Just think of the World War 2 sign with Uncle Sam pointing at the reader. You need to be THAT DIRECT!

Here are a few examples of Headlines that really work.

How to Win Friends and Influence People

They All Laughed When I Sat Down At The Piano, But When I Began To Play…

Who Else Wants A Vacation Home In Florida?

How I Improved My Golf Swing Overnight

Do You Make These Mistakes In English?

Is The Life Of Your Child Worth $1 To You?

To People Who Want To Buy Investment Real Estate – But Can’t Get Started

Announcing! Own Arizona Land For Only $20 Down and $20 A Month

7 Reasons Why You Should Subscribe To Money Magazine Today

Guaranteed To Go Through Ice, Mud, Or Snow…Or We Pay The Tow

Whiter Teeth In 10 Days

2. Tug on the line. Arouse your prospect’s interests and emotions with the right trigger words. Some good publications to study for this technique include Cosmopolitan, Enquirer, Reader’s Digest, People Magazine and even some newspapers.

When 80 to 90% of the success of any ad depends on your headline, it pays to pull out all the stops like these examples do:

Ten New Sex Techniques Guaranteed To Keep Your Man Happy

The Amazing Truth About Breast Cancer: What Your Doctor Hasn’t Told You

How To Double Your Money In One Year

Lose 10 Pounds in 2 Weeks Without Dieting

Announcing…The First Scientifically Engineered Pool Cue – Tested and Proven, More Accurate and More Powerful Than Any Pool Cue Ever Made

Here’s Why My Race Cars Beat All Others

How To Get Enthusiastic Applause….Even A Standing Ovation…. Every Time you Speak!

How To Publish A Book And Sell A Million Copies

A Lot Of Companies Say They Make The Best Fax Machine – Only One Can Be Right!

3. Use power words. Companies have spent billions of dollars over the years testing which words pull the best in headlines. Here are a few that rank in their top 100:

Free

Protect

This

Suddenly

Life

Only

Just Arrived

Here
Sale
Amazing
Discover
Compare
Sensational
Do You
You
Remarkable
Bargains
Facts You
Miracle
Yes
Hurry
At Last
Last Chance
Bargain
The Truth About
Advice To
How Much
Breakthrough
Do You
How Would/To
Revolutionary
Startling
Magic
Easy
Fast
Stop
Secret
Solve
6 Reasons

Must
Who Else
Why
6 Ways
Should Know

Ultimate
Revealed
Which
Proven

To learn more about how proven marketing tools and strategies can help you turn your prospects into profits, go to www.YourMarketingRobot.com

Or, to see the specific levels of our systems, go to www.ProspectsToProfits.net or give one or our reps a call at 1-800-858-8889.