Marketers today all understand that the primary purpose of any advertising is to get a response. It is to attract qualified prospects that can, by using other marketing methods, be converted to customers. It follows therefore that the more prospects that one can attract, the better the chances are that a customer base will grow. [...]

The ‘Elephant’ in the Room…
What is the ‘elephant’ in the room?
The elephant is…the economy.
And more specifically, the dreaded ‘R’ word – recession.
What’s going on?
Foreclosures are at an all-time high.
Banks with large portfolios of sub-prime mortgages are failing in record numbers.
Some of the biggest and most well-known brokerages and insurance companies are being either sold, taken [...]