Have you ever asked associates in your field what the response rates are to their advertising dollar? If so, I’m betting the answer went something like this, “I have no idea. Most of my business comes from referrals.” Now, don’t get me wrong. Referrals are great, but they’re only one tiny piece of the marketing pie. Relying on them exclusively is like taking home 46% of the pie when you could have taken it all…if you’d only bothered to stick your fork in the other half. And that’s the difference between the “average professional” and you! Fortunately, you’re one of the few professionals smart enough to realize it just doesn’t make sense to leave money on the table when its so easy to take it all home.

How Successful Are Your Marketing Mentors?
(Hint: If your answer wasn’t, “Fan-freaking-tastic,” you’ll probably want to keep reading.)

Now, I know what you’re thinking, “If your marketing tricks are so easy, why isn’t everyone using them?” There are a couple of reasons. Here are the biggies: first, some people are just too lazy to do anything else; second, a lot of people have preconceived ideas and have made up their mind before testing or measuring the results – it wasn’t too many years ago that most of the world thought that we could never put a man on the moon; thirdly, not everyone knows about them. Because, unlike you, most people would rather fail following the crowd than succeed by being different. Think about it. Who taught you, and nearly every other business professional out there, how to market?

Professors (who don’t have anything to market), Big Corporations (who play by an entirely different set of rules), advertising agencies (who have their own agendas), peers (who aren’t exactly raking in the dough), mentors (who’ve been in the business for 20+ years and still couldn’t retire tomorrow if they wanted to), who else???

In the world of theory, like at colleges and big corporations, the “rules” about advertising and making money in business make a lot of sense. The only problem is you don’t operate in the land of academia or with a Fortune 500’s budget. You see, no amount of “Getting your name out there” is going to matter if it isn’t creating immediate responses. Not unless you’ve got a private investor willing to bankroll a multi-million dollar name saturation campaign for you. And even then, why waste the money when you don’t have to???

Is it any wonder then that 95% of new Businesses and
Salespeople fail within five years?

And…is it any mystery why over 95% of all small business owners and salespeople who manage to stick around make less than $100K a year…and less than 1% of these make more than $250,000 a year? In fact, salespeople nationwide average less than $40,000?

Most businesses are filled with people who struggle for each and every customer or client.

Why? Because they’ve never had the kind of “real world” training in Marketing, Psychology and Advertising needed to make the phone ring and bring in business.

Instead, they buy into the myth that says, “If you build it, they will come.”

Sorry folks. It just doesn’t work like that! Not if you aren’t prepared to sink BIG MONEY into advertising and personal promotion. If you learn nothing else from us, I hope you realize… …every dollar spent on marketing or advertising - regardless of form or medium - should be immediately returned to you with a profit added to it. If not, it’s a waste of money…your hard-earned money! Does that mean you can’t spend money on image advertising? That’s entirely up to you. But I can honestly say we have members, who have been in business for years, who completely abandoned their traditional image ads when they doubled and even quadrupled their response rates using our formula for success. They never did look back. Instead of spending $350 on an image ad that generates no calls or prospects, they spend that same money running Direct Response ads that generate thirty or more calls every time!

But don’t take my word for it. Take our happy customers’. Click Here for more
testimonials.

And believe me, once you’ve gotten a taste of that kind of success, it’s hard to go back to “wish-
and-pray” marketing.